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Piper Henriques

Piper Henriques

Adjunct Instructor

Piper Nichole Henriques creates a wide variety of advertising for national, local and international clients.

Her background includes: Digital Project Manager at NBC12 and working with Raycom Sports designing advertising for the ACC, Atlantic Coast Conference. She was also Special Projects Manager for Raycom Media, one of the largest broadcasting companies in the US. She previously managed the NBC12 website and spent time running the ABC affiliate site in Richmond.

Piper Nichole currently teaches at the University of Richmond SPCS and the Virginia Museum of Fine Arts. A former journalist for the Richmond Times-Dispatch. She has three books published nationwide and her paintings are available at the Smithsonian American Art Museum store, Renwick Gallery store and the Virginia Museum of Contemporary Art. 

Currently Teaching

Digital Marketing: Analytics

Learn to develop marketing strategies and to make resource allocation decisions that are driven by quantitative analysis.

Digital Marketing: Content Strategy

Gain an understanding of successful online marketing strategies, user-generated content, search, social media, mobile, and web analytics.

Digital Marketing: Mobile

Explore how mobile marketing can be maximized and how success in mobile marketing can be measured.

Mobile Marketing

Learn how to meet and forecast consumer expectations by focusing on current and upcoming technologies and platforms.

Designing for Digital Advertising

Gain exposure to the latest technology and trends in digital advertising, as well as hands-on experience designing and creating it.

Using Digital Advertising to Grow Your Business

As a business owner or a designer, learn to create effective, engaging digital advertising for desktop and mobile websites.

Marketing Campaign Management

Develop your marketing expertise by engaging in campaign simulations and learn what is needed to coordinate a successful marketing campaign.