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Dane Wiseman

Dane Wiseman

Director of Marketing Critical Media
Dane Wiseman is the Director of Marketing at Critical Media. At Critical Media, he heads marketing to connect business professionals and publishers to business intelligence and media service offerings while focusing on new revenue growth and customer engagement. With over 1,800 combined clients across Critical Mention, Syndicaster, and ClipSyndicate, Dane is at the pulse of global media intelligence and analytics. Dane arrived at Critical Media from the integrated digital ad agency, ethology, where he worked to evolve brand strategies. With an interest for emerging best practices in search and analytics, Dane received agency-wide awards. As a team lead, he managed ad budgets for Fortune 500 brands and incorporated new ad technologies.

Currently Teaching

Introduction to Social Media Marketing

Acquire a thorough grounding in social media marketing, from a digital and a marketing perspective.

Social Media Analytics

Gain an overall introduction to essential digital analytics and big data theories that shape social media analytics efforts.

Social Media Advertising

Learn all about advertising in the social space, including on Twitter, Facebook, Instagram, YouTube, and other emerging platforms.

Social Media Practicum

In this course, gain the experience of building the social media presence of a real-life brand or organization.