Joseph PanzarellaAdjunct Assistant Professor
Joseph is a senior level data analyst professional with over 20+ years’ experience in the advertising industry and an Adjunct Assistant Professor at NYU SPS teaching analytics and digital marketing to graduate, undergraduate and continuing education students.
He’s worked on admired and well-known brands such as: Cadillac, State Farm, Verizon, AT&T, Pfizer, Avis Budget Group, and the U.S. Department of Commerce covering many industry verticals. A recent addition to Rokkan Media, Joseph oversees the analytical needs for Cadillac brands covering organic social and online media advertising.
Among his many highlights include providing analytical support for visible marketing efforts, such as the 2010 U.S. Census and Brand USA, the U.S. government’s first global travel destination organization encouraging international travelers to visit the U.S. and support and grow travel-related American Jobs.
Joseph holds a M.S. degree from Syracuse University in Communications with a B.A. from Stony Brook University and currently resides in Long Island, NY.
Foundations of Advertising Research
This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...