Thomas Kennon

Thomas Kennon

Adjunct Instructor

With over 35 years of direct, digital, advertising, social and interactive marketing experience, Kennon has spent the past ten years developing, refining and teaching a philosophy, methodology & toolbox focusing on a value marketing model. Building upon his professional leadership experience as strategy SVP, EVP and CSO roles across a range of holding company agencies his mission is to transform not simply the world of marketing but business. The objective is nothing short of better capitalism itself.

Ethical Insights + human impacts = business value  … is the disruptive formula at the heart of this radical strategy method and practice – a procedure required for all 21st-century brands in this emerging, post-advertising era. Thom has founded, launched, or led three marketing services agencies over his career and is a frequent contributor to integrated marketing trade press and industry panels. The just dropped instruction manual (Summer 2022) for it all is volume 1 of The Big Leap – an Ethics of Insights (Kendall / Hunt 2022).

Currently Teaching

More Than a "Patient": Engaging the Healthcare Consumer Holistically

Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.