Crisis Communication and Reputation Management
This course focuses on the business decisions, management processes, and leadership skills necessary to anticipate, plan for, manage through, communicate about, and recover from crises affecting corporations and other complex organizations. Learn how to manage an organization’s identity and reputation as assets so that, over the long term, they contribute to its growth and viability. Explore how to identify and influence the ways that organizations represent themselves to various constituencies, and determine how an identity is influenced by interactions with these groups.
You'll Walk Away with
- The ability to write an effective crisis communication plan
- Strategies for keeping the crisis plan current and the crisis team involved
- Professionals with intermediate experience in crisis management
- Professionals with either intermediate theoretical or applied knowledge of crisis management