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E-Commerce: Managing, Building, and Developing Digital Sales Environments

Faster than it takes to order something online, e-commerce appears to be outpacing overall retail sales. Today’s consumer market redefines the way retailers need to diversify and position their products and brands. In this hands-on course, analyze how e-commerce impacts retail sales. Explore website design and development, product positioning, marketing, advertising, order processing, fulfillment, customer service, and customer retention initiatives that e-commerce sales demand. By the end of the course, have the tools to begin the process of developing an “e-tail” company—or to manage an existing e-commerce endeavor more effectively.

More details

You'll Walk Away with

  • An understanding of e-commerce business models
  • Analytical tools to understand metrics and functions of different kinds of e-commerce models
  • An overview of the hardware, software, servers, and databases that drive e-commerce

Ideal for

  • Those interested in establishing a strong foundation in e-commerce business models
  • All levels of professionals who seek to explore the concepts of e-commerce

1 section

  • Summer 2018
    • Section

      002
    • Semester

      Summer 2018
    • Date

      Jun 4 - Jul 23
    • Day

      Monday
    • Time

      6:30PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Faculty

      Libby, Kristina
    • Location

      Midtown Center
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Closed

    • Section

      2
    • Semester

      Spring 2018
    • Date

      Feb 7 - Apr 18
    • Day

      Wednesday
    • Time

      6:30PM-8:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      11
    • Faculty

      Ajayi, Lilian
    • Location

      Woolworth Building
    Tuition $690
    • Section

      3
    • Semester

      Spring 2018
    • Date

      Mar 5 - May 7
    • Day

      Monday
    • Time

      6:30PM-8:36PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      10
    • Location

      Instructor Led
    Tuition $690
    • Section

      4
    • Semester

      Summer 2018
    • Date

      Jun 11 - Jul 22
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Location

      Self-Paced
    Tuition $690