Campaign and Experiential Marketing

This intensive course explores proven techniques from both brand and agency perspectives. Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis. Study how creative strategy is executed across all elements of the marketing mix, including interactive marketing, promotion, advertising, traditional media, digital media, social media, and experiential events. Learn to manage all elements effectively for consistent strategy and branding and for successful integration. During this course, engage in the creative process by building a cohesive campaign. Guest speakers from media, advertising, experiential events, brands, and interactive agencies are brought in throughout the course.

More details

You'll Walk Away with

  • The ability to develop a unique campaign and experiential event marketing initiative
  • The skills to adapt to marketplace shifts and then put them to work for partnerships, organizations, and brands
  • Familiarity with the overall process of campaign management and an understanding of how the creative aspects of strategy and execution must be linked to the media aspects of planning and management
  • Knowledge of what data should be collected through events marketing and why it is useful
  • Helpful data-collection tools, best practices, and privacy/ethical rules and regulations

Ideal for

  • Those interested in working with marketing, media, advertising, brands, and interactive agencies
NO open sections available for this course at the moment. Please check back next semester.