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Strategy for the Entrepreneur

New ideas have the power to change industries and the world. But having an idea is not enough to start a company or a project; a clear business strategy is fundamental to launching a product or service, or even to fine-tuning the viability of your idea. This interactive two-day workshop outlines the framework and core elements of a successful strategic business plan. Designed for changemakers—both entrepreneurs and company employees with an idea—this course recognizes that industries across the economic spectrum can be fundamentally disrupted both by startups and from within. The course faculty members will use case studies from the automotive, food and beverage, and consumer goods industries to explore good—and bad—strategies. As a participant in this course, you are expected to bring an idea or a draft of a business plan and to present an elevator pitch to the class at the end of this hands-on seminar. You will receive individual guidance and feedback concerning the development and presentation of your project.

More details

You'll Walk Away with

  • An understanding of the key elements and terms of entrepreneurial business strategy
  • Tools to develop a business plan
  • The ability to succinctly describe and present a project or a business strategy

Ideal for

  • Aspiring or new entrepreneurs
  • Intrapreneurs (entrepreneurially minded change agents within a company environment)
NO open sections available for this course at the moment. Please check back next semester.