Strategy for the Entrepreneur
New ideas have the power to change industries and the world. But having an idea is not enough to start a company or a project; a clear business strategy is fundamental to launching a product or service, or even to fine-tuning the viability of your idea. This interactive two-day workshop outlines the framework and core elements of a successful strategic business plan. Designed for changemakers—both entrepreneurs and company employees with an idea—this course recognizes that industries across the economic spectrum can be fundamentally disrupted both by start-ups and from within. The course faculty members will use case studies from the automotive, food and beverage, and consumer goods industries to explore good—and bad—strategies. As a participant in this course, you are expected to bring an idea or a draft of a business plan and to present an elevator pitch to the class at the end of this hands-on seminar. You will receive individual guidance and feedback concerning the development and presentation of your project.
You'll Walk Away with
- An understanding of the key elements and terms of entrepreneurial business strategy
- Tools to develop a business plan
- The ability to succinctly describe and present a project or a business strategy
- Aspiring or new entrepreneurs
- Intrapreneurs (entrepreneurially minded change agents within a company environment)