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Marketing and Public Relations Certificate in Healthcare Marketing and Communications

Diploma Description

Professionals who wish to launch, switch, or advance their careers in healthcare marketing and communications require a unique and differentiated set of skills. This highly regulated sector has seen rapid growth and disruption driven by the entry of nontraditional players and a revolution in patient communications and engagement. This certificate provides students with the skills, abilities, and insights necessary for an understanding of the evolving field, and the courses within it are eligible for continuing education credit view more below. Students will gain the critical thinking and practical tools required to build integrated marketing and communications plans that effectively and ethically support the growth objectives of a healthcare business.

The courses within this certificate are eligible for continuing education credit approval with the Medical Group Management Association (MGMA) and the American Association of Healthcare Administrative Management (AAHAM). Please contact us for further details at sps.marketing.pr@nyu.edu.

The Certificate is awarded to students who successfully complete the two required courses and two electives. The recommended sequence of courses:

Must be completed within

3 years

You'll Walk Away With

  • The ability to evaluate the interrelated roles of participants in the US healthcare ecosystem and the complex interchange within this expanding network of players
  • The knowledge of how medicines, medical devices, services, and emerging healthcare technologies are developed, tested, approved, launched, delivered, regulated, and promoted in an evolving operating environment
  • The skills to assess the challenges and identify opportunities to expand the marketing and communications impact (including digital, experiential, social media-based, and data-driven approaches) in the context of a rapidly evolving and highly regulated healthcare sector
  • The tools to design integrated marketing and communications solutions, campaigns, and plans that ethically and effectively drive organizational growth and ultimately, support better patient health outcomes
  • The ability to align marketing and communications plans with broader business growth objectives

Program Curriculum

COURSES THAT GIVE YOU THE SKILLS AND TRAINING YOU NEED TO START YOUR NEW CAREER

Program Curriculum

COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS

REQUIRED COURSES

All Courses Required

The Evolving US Healthcare Ecosystem

Critical to developing persuasive and effective healthcare marketing and communications is a firm understanding of the healthcare ecosystem.

2021 Fall
+ 1 more semester
3 sections

Healthcare Marketing and Communications Essentials

The complex network involved with healthcare products requires a more disciplined and integrated approach to identifying the optimal marketing mix.

2021 Fall
+ 1 more semester
2 sections

ELECTIVES

Complete 2

More Than a "Patient": Engaging the Healthcare Consumer Holistically

Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.

2021 Fall
+ 1 more semester
2 sections

Crisis Communications in a Regulated Environment

In this age of social media and 24/7 news cycles, healthcare organizations need to operate more on a when-not-if basis when it comes to crises.

2021 Fall
+ 1 more semester
2 sections

Measuring the Impact of Marketing and Communication in an Age of the Quantified Self

Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.

2021 Fall
+ 1 more semester
2 sections

Disruption and Innovation in the Healthcare Market

This course examines what has and has not worked for the many new entrants to the healthcare ecosystem, and more importantly, why.

2021 Fall
+ 1 more semester
2 sections

Healthcare Product and Brand Development: From Discovery to Launch to Brand Building

Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.

2021 Fall
+ 1 more semester
2 sections

General Admission Requirements

For those who have completed some college Completion of 32 credits with at least 2 years work experience OR 60 credits with no work experience required