This week, we highlight trends that point to web3 and metaverse maturation. Some are positive developments, others negative ones. But all come from less tolerance for unserious projects and a desire to build for the long run.
First, Apple is getting closer to unveiling its VR/AR device – the quality of the device, if successful, could prove critical for mass adoption. Second, the crypto-art market is partnering with curators and galleries to organize the chaos of scattered creations; some might view this as a betrayal of web3’s decentralized ethos, but it could also allow digital art to get the best of both worlds. Third, Amazon announced a partnership with the blockchain Avalanche, and BMW announced a new blockchain-powered loyalty program.
These announcements reinforce the impression that all major companies are bringing blockchain capabilities to their core infrastructure. Together, this news captures the new mindset of the ecosystem: large incumbents advancing cautiously, drawing on the creativity of smaller players for incremental improvements.