In an era defined by rapid advancements in artificial intelligence, how can companies ensure their brands remain relevant and resilient?

David Roth, CEO, The Store, WPP, Chairman BAV, will explore the transformative impact of AI on branding and share how WPP integrates AI into its strategies to drive brand success. He will discuss the importance of investing in brand-building during times of technological disruption and offer a forward-looking perspective on how AI is reshaping marketing practices.

Join us for this engaging session as part of the Future Forward Speaker Series hosted by Milos Bujisic, Clinical Associate Professor.