January 18, 2023

Atento Capital Becomes Platinum Level Sponsor of the NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub Incubator

As Part of the Sponsorship, Atento Capital Will Host the Tisch Center Incubator’s Spring 2023 “Pitch Day” Competition for the Program’s Entrepreneurs and Innovators

New York, NY, January 18, 2023 – Atento Capital, a Tulsa, Oklahoma-based investment firm, has become a platinum-level sponsor of the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality Innovation Hub (HI Hub) Incubator Program.

As part of its new HI Hub, the NYU SPS Tisch Center launched the Hospitality Innovation Hub Incubator Program to help NYU-affiliated start-up entrepreneurs and innovators plan, launch, manage, and grow their businesses. The Innovation Hub caters to the disparate needs of the industry and businesses seeking to build the next generation of travel technology products.

Atento Capital’s sponsorship will include the opportunity to host the Tisch Center Incubator’s Spring 2023 “Pitch Your Passion & Seal the Deal” Event Day Competition at the company’s headquarters in Tulsa, Oklahoma, and introduce participating start-ups and Tisch Center students to the city known as the “Silicon Valley of the Heartland.” The competition has been a highlight of recent semesters as start-ups in the HI Hub Incubator Program pitch their business plans to a distinguished panel of judges.

“We are looking forward to having Atento Capital join our Tisch Center family as a sponsor of our HI Hub and its Incubator Program,” said Nicolas Graf, chaired professor and associate dean of the NYU SPS Jonathan M. Tisch Center of Hospitality. “With sponsorships like this one, we’ll be able to further grow the work and reach of our HI Hub Incubator Program to help more start-up entrepreneurs and innovators impact the hospitality industry.”

According to Michael Basch, managing partner at Atento Capital, “In addition to helping to support and grow the NYU SPS Tisch Center HI Hub and its Incubator Program, this sponsorship will give budding entrepreneurs and students a personalized opportunity to learn more about our city, experience the Tulsa culture and entrepreneurial ecosystem, and get to know a variety of investors who are active in the venture community.”

“This sponsorship clearly shows the importance that Atento Capital places on the efforts and support of our NYU SPS students, entrepreneurs, and innovators, as well as their commitment to the city of Tulsa,” said Richie Karaburun, clinical associate professor and director of the HI Hub at the Tisch Center.

About the NYU SPS Jonathan M. Tisch Center of Hospitality
The NYU SPS Jonathan M. Tisch Center of Hospitality, celebrating more than 25 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who see to become leaders in their fields.

Through its undergraduate degree in hotel and tourism management, its graduate degrees in hospitality industry studies, tourism management, and event management, a plethora of Professional Pathways continuing education programs, and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the business of hospitality, travel, and tourism.

The Tisch Center launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it services. The state-of-the-art facilities offer students, start-ups, and established industry partners and opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.

About Atento Capital
Atento Capital is a Tulsa-based investment firm focused on unlocking unsung potential through financial and human capital and bridging networks. By democratizing access to venture capital and creating pathways to upward mobility for traditionally underinvested groups of people, Atento has helped dozens of companies and entrepreneurs grow and thrive in the Tulsa tech ecosystem.

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