June 27, 2019

The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality and Yellowbrick Launch Unique Hospitality and Tourism Industry Online Educational Program

Course provides a comprehensive overview of the hospitality, travel, and tourism industry and explores a plethora of career opportunities available in these growing sectors

NEW YORK, June 27, 2019—Yellowbrick, in collaboration with the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, today announced its latest online program: Hospitality and Tourism Industry Essentials. This unique non-degree course, which offers instruction from Tisch Center faculty members and industry experts, will help to prepare learners for careers in the travel and tourism market, which has grown to $185 billion in the US alone.

Yellowbrick, a New York-based education technology company, created the program utilizing the expertise of faculty members from the Jonathan M. Tisch Center of Hospitality. Instructors include: Nicolas Graf, the Tisch Center’s associate dean; Sean Hennessey, clinical assistant professor; and Lynn Minnaert, academic chair and clinical associate professor. Insights also are provided by industry leaders who are experts in their fields.

“Many individuals have a passion for travel, and this particular program provides them with the information they need to turn that desire to see the world into a fulfilling career in industry sectors that afford a huge number of job opportunities,” noted  Graf. “Working with Yellowbrick, we’ve been able to create a course that is designed to inspire future leaders in travel, tourism, and hospitality.”

Offering more than 15 hours of instructional content and related activities, the course will delve into topics that are vital to success. Section titles include “Foundations of the Hospitality, Travel, and Tourism Industry;” “Demand Management;” “Travel Tourism Management – Destinations, Airline, and Cruise Line;” “Experience Management 1 – Hotels and Alternative Accommodations;” “Experience Management 2 – Events and Food & Beverage;” and “Innovation and Entrepreneurship in Hospitality, Travel, and Tourism.”

Hospitality and Tourism Industry Essentials is the latest career-discovery program created by Yellowbrick in conjunction with a top university. Other courses focus on competitive, dynamic industries such as fashion, music, beauty, sneaker design and trade, and sports; and have been developed with FIT, Parsons, Complex, Allure, and Teen Vogue.

“Hospitality, travel, and tourism are some of the fastest-growing sectors in the world, and there are thousands of people who aspire to be leaders in the industry,” said Rob Kingyens, president and CEO of Yellowbrick. “With the help of NYUSPS, we have developed a program to help learners with a love of travel experiences turn passion into careers that can span decades as well as miles.”

Applications for the program are now available at www.yellowbrick.co/hospitality.

For media inquiries, please contact Alka Gupta at aag13@nyu.edu or Michael DeMeo at michael.demeo@nyu.edu.

About the NYUSPS Jonathan M. Tisch Center of Hospitality

The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating 24 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields.

Through its undergraduate degree in hotel and tourism management, its graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. For more information about the NYUSPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (NYUSPS) is one of NYU’s several degree-granting schools and colleges—each with a unique academic profile. The reputation of NYUSPS arises from its place as the NYU home for industry-focused education and applied research that is related to key knowledge-based fields, in which the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs that span a broad range of disciplines including: Accounting, Finance, and Law; Applied Health; Arts, Design, and Film, and TV; Economic and Urban Development; English Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Global Security, Conflict, and Cybercrime; Event Management; Hospitality, Travel, and Tourism Management; Humanities; Human Capital Analytics and Technology; Human Resource Management and Development; Languages; Management and Systems; Marketing; Professional Writing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Global Sport; Sports Business; and Translation.

More than 80 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates nearly 5,400 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by over 18,000 Professional Pathways enrollments in Career Advancement Courses, Certificates, and Diploma Programs. The School’s community is enriched by nearly 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.

About Yellowbrick

Yellowbrick’s mission is to empower the next generation of talent to achieve their calling by tapping into passion points that spark success, fuel personal advancement, and unlock doors to fulfilling careers. With integrated partnerships across top-tier educational institutions and brands, Yellowbrick courses and experiences put learners on a path toward careers in the industries they love. Find out more at www.yellowbrick.co.

PR Contacts

Michael DeMeo




Alka Gupta