Real World - Samuel Adams

Professor: Lawrence Lubin
Schedule: Tuesdays, 6:20pm - 8:50pm
Credits: 3-credit course

NOTE: All graduate courses have reached capacity and are no longer accepting applications.

The Challenge

Students will create marketing solutions for Samuel Adams and/or Boston Beer beverage products.

The mission of The Boston Beer Company is to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker.