Real World - Porsche

Professor: Joanne Tombrakos
Schedule: Wednesday, 6:20-8:50 p.m.
Credits: 3 credit course


The challenge:

Develop a program to increase awareness of the Taycan and attract new audiences in Area East. This program will complement National and Area Marketing initiatives.


About the organization:

Porsche is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan, Cayenne and Taycan. Automobil Holding SE ("Porsche SE") is one of the world's leading automobile manufacturers. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.


Porsche logo