Real World - Porsche

Professor: Joanne Tombrakos
Schedule: Wednesday, 6:20-8:50 p.m.
Credits: 3 credit course


The challenge:

One of Porsche's greatest strategic challenges in the coming years is attracting new graduates to automotive retail positions.  Many of the existing Managers, Sales Executives and Technicians will be retiring in the coming years.  This will open up countless job opportunities.  The challenge is that automotive retail tends to have a negative stigma to it based on stereotypes from the '80s.  The reality nowadays is that Porsche views Dealership Managers and Sales Executives as professions that need a good knowledge of finance and business. These positons are very lucrative and often pay much more than many positions in finance and technology in other industries. 

Students will create actionable solutions for one of the major business areas involving this premeire global luxury brand.


About the organization:

Porsche is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan, Cayenne and Taycan. Automobil Holding SE ("Porsche SE") is one of the world's leading automobile manufacturers. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.


Porsche logo