Real World - Translation United Masters

Professor: Evan Auerbach and Joel Rodriguez
Schedule: Thursdays, 2:00pm - 4:30pm
Credits: 3-credit course

About the Organization

Under the UnitedMasters, Inc. umbrella, there are two major entities: Translation and UnitedMasters.

Translation is the creative arm of UnitedMasters, Inc., an enterprise empowering brands and artists to thrive in contemporary culture through a unique mix of actionable insights, technology, and storytelling. Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters set out to provide a new industry alternative for independent artists. Today, UnitedMasters gives 1.8M artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. Together, Translation and UnitedMasters exist to drive the growth of ambitious brands and creators alike.

The Challenge

Translation’s world-class storytelling expertise and UnitedMasters cutting edge technology and dynamic artist-service platform come together to offer a new industry alternative for independent artists. By combining culture, storytelling and technology into one place, artists are able to build their careers and own their own future.

In this class, students will develop a creative launch campaign and a strategic go-to-market plan for an independent artist on the UnitedMasters roster.

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