Real World - Translation United Masters

Professor: Evan Auerbach and Joel Rodriguez
Schedule: Thursdays, 2:00pm - 4:30pm
Credits: 3-credit course

Under the UnitedMasters, Inc. umbrella, there are two major entities: Translation and UnitedMasters.

Translation is the creative arm of UnitedMasters, Inc., an enterprise empowering brands and artists to thrive in contemporary culture through a unique mix of actionable insights, technology, and storytelling. Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters set out to provide a new industry alternative for independent artists. Today, UnitedMasters gives 1.8M artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. Together, Translation and UnitedMasters exist to drive the growth of ambitious brands and creators alike.

Translation’s world-class storytelling expertise and UnitedMasters’ cutting edge music platform combine content, craft and community-building into one place to help ambitious brands thrive in contemporary culture.

In this class, students will simulate a creative launch campaign and a strategic go-to-market plan for an iconic brand and/or an independent artist.