Real World - The Athletic

Students will research how young people consume the Athletic and create a plan/program for the Athletic to increase youth demographic consumption.

The Athletic delivers powerful stories and smart analysis that bring sports fans closer to the heart of the game. From breaking news and live commentary, to deeply-reported long reads and exclusive interviews, subscribers rely on The Athletic for every sports story that matters.

The Athletic is the brainchild of Alex Mather and Adam Hansmann, former colleagues at the fitness tracking app Strava. In 2016, they founded The Athletic with the goal of building the best newsroom in sports, filling a void for fans hungry for deeper sports news and better coverage of their local teams. In 2022, The Athletic was acquired by The New York Times Company. The Athletic is available as a standalone subscription, or with an All Access or Home Delivery subscription from The New York Times.