Professor: Lawrence Lubin
Schedule: Tuesdays, 6:20pm - 8:50pm
Credits: 3-credit course
Real World - ABC News
The Challenge
Students will develop the Brand Platform to deepen the equity and grow viewership of ABC News.
About the Organization
ABC News is the news division of the American broadcast network, ABC. Its flagship program is ABC World News Tonight with David Muir. Other programs include Good Morning America, 20/20, This Week with George Stephanopoulos. The parent organization of ABC is The Walt Disney Company.
