Students are required to take at least 3 credits from each Area of Study, as well as an additional 3 credits from any of the Areas of Study, for a total of 12 total credits.
Areas of Study
AREAS OF STUDY
Media Content Development
Students explore how to create and edit engaging, immersive content across media platforms including books, magazines, mobile, web and video.
Area of Study: Media Content Development
- PUBB1-GC3400 Advanced Book Editing 1.5
- PUBB1-GC3403 Children¿s Book Editing 1.5
- PUBB1-GC3405 EPUB and eBook Workflow 1.5
- PUBB1-GC3406 Graphic Novels / Manga 1.5
- PUBB1-GC3407 New Fiction Formats 1.5
- PUBB1-GC3408 Niche Markets: Mystery, Science Fiction & Horror 1.5
- PUBB1-GC3409 Niche Markets: Romance 1.5
- PUBB1-GC3410 Self-Publishing and POD: Alternate Publishing Goes Mainstream 1.5
- PUBB1-GC3420 Advanced Magazine Editing 1.5
- PUBB1-GC3421 Magazine Managing Editorial and Production 1.5
- PUBB1-GC3431 Non-Trade Book Publishing 1.5
- PUBB1-GC3452 Mobile Media Platforms and Practices 1.5
- PUBB1-GC3456 Workshop in Video Editing 1.5
- PUBB1-GC3310 Editing Creative Content 3
- PUBB1-GC3320 Book Acquisition & Editing 3
- PUBB1-GC3360 Web Design: From HTML to Web Destinations 3
- PUBB1-GC3370 Design Skills for Publishing: Introduction to Photoshop and InDesign 3
- PUBB1-GC3375 Advanced Design Skills for Publishing 3
- PUBB1-GC3380 Children's Book Publishing: An Intensive 3
- PUBB1-GC3401 Workshop in Academic and Independent Presses 1.5
- PUBB1-GC3404 The Craft of Copyediting 1.5
- PUBB1-GC3411 The Role of the Literary Agent 1.5
- PUBB1-GC3441 Book to Screen 1.5
- PUBB1-GC3455 The Role of Video in Publishing 1.5
- PUBB1-GC3454 Writing and Editing for Digital Platforms 1.5
- PUBB1-GC3440 Principles of Art and Design 1.5
- PUBB1-GC3457 Workshop in Professional Writing 1.5
Media Marketing and Distribution
Courses in this area of study examine how to sell or distribute media products to targeted audiences.
Area of Study: Media Marketing and Distribution
- PUBB1-GC3474 Research Methods in Media 1.5
- PUBB1-GC3110 Book Sales and Merchandising 3
- PUBB1-GC3160 Media Revenue Streams: Advertising and Consumer Marketing 3
- PUBB1-GC3451 Exploring User Interface Design 1.5
- PUBB1-GC3470 Book Marketing and Branding 1.5
- PUBB1-GC3472 Media Marketing and Branding 1.5
- PUBB1-GC3473 Publicity Practices in Publishing 1.5
- PUBB1-GC3475 Social Media Marketing Strategies 1.5
- PUBB1-GC3471 Branded Content in the Media Business 1.5
- PUBB1-GC3453 Publishing Analytics and Consumer Insights 1.5
Media Profitability
Understanding how to grow media businesses across platforms, both domestically and internationally, is the focus of courses in this area.
Area of Study: Media Profitability
- PUBB1-GC3200 Magazine Brand Financials 3
- PUBB1-GC3210 Book Publishing Financials 3
- PUBB1-GC3430 Digital Management Strategies: Amazon, Apple, Facebook, & Google 1.5
- PUBB1-GC3450 Digital Formats: Audio, Podcasts and eBooks 1.5
- PUBB1-GC3460 Contract Negotiation 1.5
- PUBB1-GC3220 From Idea to Empire: New Business Development 3
- PUBB1-GC3230 The Global Marketplace: Challenges & Opportunities 3
- PUBB1-GC3432 Managing a Digital Brand 1.5
- PUBB1-GC3561 Publishing Start-Ups: Strategies for Success 1.5
- PUBB1-GC2010 Digital Financials: Web, Mobile and Emerging Platforms 3