Through the Public Relations Management concentration, you will expand your knowledge of public relations principles by focusing on the stakeholders, methods, and strategies behind creating PR campaigns that drive results. The concentration demonstrates the ways in which public relations combines technology, psychology, sociology, and business to build effective and targeted messaging.
Public Relations Management Concentration
CONCENTRATION OVERVIEW
The concentration prepares you for public relations jobs through required content that focuses on management of media relations, public relations skills as they relate to business, and planning and execution of public relations campaigns. Electives explore public relations career paths including: public relations consulting, public relations for nonprofits, and the ways to become a public relations professional in different specialty industries, as well as the emerging fields of global PR and intercultural relations. Experiential learning opportunities and public relations internships add tremendous value to the educational experience, preparing you for various professional roles.
Requirements
Concentration: Public Relations Management (Required)
Students are required to take the following courses.
Concentration: Public Relations Management (Electives)
Students select three of the following courses or two of the following courses and one course from the corporate and organizational communication concentration.
Optional Courses
FREQUENTLY ASKED QUESTIONS
What does a public relations manager do?
Public relations managers are responsible for helping to shape and develop an organization’s public relations strategy, and to execute the day-to-day work with various stakeholders, critical to the organization’s reputation. Public relations managers also with individual celebrities or public-facing personalities. Public relations managers work on press releases, social media, media relations, relationships with thought leaders and influencers, and developing actionable insights from business, cultural and technological trends.
How much does a public relations manager make?
According to glassdoor.com the average salary for a Public Relations manager in New York City is approximately $87,000 per year.
What types of jobs are available for PR managers?
The management of Public Relations includes jobs associated with the planning, development, execution, coordination and measurement of public relations activity. Job titles would include Public Relations Manager, Social Media Manager, Communications Manager, Media Relations Manager, Strategic Communications Manager, Brand Communications Manager, etc.
Why is public relations management so important?
Public relations management is important in supporting the growth and overall health of the organization in terms of how that business, non-profit, individual or institution is perceived and understood by the various publics and stakeholders who are critical to its success. The public relations function plays a critical role in positioning the organization and its leadership in a complex social, political and economic environment.