Marketing Analytics

Overview

The concentration in Marketing Analytics is fundamentally data-driven, and will help prepare you for careers in analytics and insights, with a focus on framing and asking the right questions, developing analytic approaches to support decision-making, and applying analytics to improve the efficiency and effectiveness of marketing campaigns.

 

Analytics

Explore advanced algorithmic and traditional statistical modeling techniques to better understand the drivers of behavior, choice, change, and outcomes.

Insights

Package and communicate the results of analysis, and articulate the insights behind the “why” of what you discover. Through data visualization, learn to tell stories with data, and find the stories hidden in the data you analyze.

Requirements

Concentration: Marketing Analytics

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.