The MS in Integrated Marketing Digital Marketing Concentration prepares you for careers in the management of integrated marketing campaigns through digital marketing channels. The Concentration covers the latest forms of digital marketing including content marketing, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, mobile marketing, and e-commerce among others. It equips you to measure the marketing impact and marketing effectiveness of digital strategies and initiatives.
Digital Marketing Concentration
Courses in the Digital Marketing Concentration provide you with insights to identify, select, and reach consumers with creative, digitally specific marketing campaigns on the platforms, and through the channels, most relevant to them. While this is not specifically a social media concentration, you will have the opportunity to deeply explore marketing on Facebook, Twitter, LinkedIn, YouTube, and Instagram. In addition, you will learn about storytelling, content management, and the curation of customer experiences—critical components of the skills and approaches you will acquire from the courses in this concentration.
Concentration: Digital Marketing
Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.
FREQUENTLY ASKED QUESTIONS
What is Digital Marketing?
Digital marketing is an integral part of efforts by marketers to establish and grow brands, and to drive revenues and profitability. Digital marketing builds on the core insights and practices of traditional (or analog) marketing by providing additional forms of communication, media, interaction, engagement, customization, and commerce though digital platforms like the web, email, mobile apps etc.
How can I become a Digital Marketer?
Learning to become a Digital Marketer requires training and experience in developing consumer insights, understanding the impact of different digital platforms, crafting strategy, planning, and executing campaigns and measuring the effectiveness of digital marketing programs. University programs like MS in Integrated Marketing, or professional certifications can help you on this path.
How does a concentration in Digital Marketing differ from an MBA in Digital Marketing?
A masters degree in marketing with a concentration in Digital Marketing provides the graduate student functional, practical and detailed knowledge about the professional field of marketing, and will typically be less theoretical and more applied than many MBA programs. An MBA is designed to be a more generalized business degree with study of many subjects outside marketing.
What kinds of Digital Marketing jobs are available?
Digital Marketing jobs are found in areas like Content Management, Social Media Management, SEO and SEM Specialists, Marketing Analysts, and areas of performance, demand generation and growth marketing like Acquisition, Retention, and Loyalty/Engagement.
Is Digital Marketing a Good Career?
With the increasing use of digital media, web-based content, interactive mobile apps, etc., Digital Marketing skills continue to be in demand, and careers in digital marketing represent both good entry points, and valuable skill-sets to master for professional growth and more senior careers in Marketing.
What will I learn about Digital Marketing tools?
Training and education in Digital Marketing includes learning about how to design, plan, set-up, manage, and measure marketing campaigns executed through digital tools, alongside a deeper understanding of how to craft a qualitative and quantitative insight-driven strategy drawing on consumers online, mobile, and digital behaviors more broadly.
What is Digital Marketing Strategy?
A digital marketing strategy synthesizes insights about consumer needs and behavior, business objectives, competition, and marketing and communications goals into an actionable and differentiated program that helps define how businesses create, communicate and capture value through digital platforms like social media, web, search marketing, email, etc.