Digital Marketing Concentration

Concentration Overview

The MS in Integrated Marketing Digital Marketing Concentration prepares you for careers in the management of integrated marketing campaigns through digital marketing channels. The Concentration covers the latest forms of digital marketing including content marketing, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, mobile marketing, and e-commerce among others. It equips you to measure the marketing impact and marketing effectiveness of digital strategies and initiatives.

Courses in the Digital Marketing Concentration provide you with insights to identify, select, and reach consumers with creative, digitally specific marketing campaigns on the platforms, and through the channels, most relevant to them. While this is not specifically a social media concentration, you will have the opportunity to deeply explore marketing on Facebook, Twitter, LinkedIn, YouTube, and Instagram. In addition, you will learn about storytelling, content management, and the curation of customer experiences—critical components of the skills and approaches you will acquire from the courses in this concentration.



Concentration: Digital Marketing

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.


What is Digital Marketing?

How can I become a Digital Marketer?

How does a concentration in Digital Marketing differ from an MBA in Digital Marketing?

What kinds of Digital Marketing jobs are available?

Is Digital Marketing a Good Career?

What will I learn about Digital Marketing tools?

What is Digital Marketing Strategy?