The concentration in Digital Marketing will help prepare you for careers in the management of integrated marketing campaigns through digital channels. The concentration covers the latest forms of digital marketing including content marketing, SEO and SEM, social media, mobile marketing, etc., and equips students to measure the impact and effectiveness of their digital marketing initiatives.
Courses in the Digital Marketing concentration provide you with strategies and insights to identify, select, and reach consumers with creative, digitally specific campaigns on the platforms, and through the channels, most relevant to them.
Storytelling, content management, and the curation of customer experiences are at the heart of the skills and approaches you will learn from courses in this concentration.
Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.