The MS in Integrated Marketing Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.
Brand Management Concentration
Concentration Overview
This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising. It helps you to identify target markets and define profitable customer groups, through a deep understanding of consumer needs and behaviors and the relevance of a brand’s value proposition. In addition, you will learn how to differentiate a brand from competitors and to develop, deploy, and monitor strategic marketing plans to communicate and deliver the brand’s promise.
Requirements
Concentration: Brand Management
Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.
FREQUENTLY ASKED QUESTIONS
What is Brand Management?
Brand management is the thoughtful and intentional job of growing the positive reputation, value, market share and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.
What does a Brand Manager do?
A Brand Manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company’s brand and/or its branded products and services. The brand manager will have input to or directly drive strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights among other critical functions.
How do I become a Brand Manager?
Brand Managers combine a deep understanding of the financial and operational needs of a business, along with a keen sense of consumer needs and behaviors, as well as the competitive context for the products and services they offer. A grounding in competitive strategy, the language of business and marketing management, and experience translating consumer insights into actionable marketing and communications plans are the foundations.
What is a Brand Manager salary?
The average salary for a Brand Manager is $102,000 according to glassdoor.com, though this varies by the size and location of the company or organization.
Why is Brand Management important?
The brand associated with a company, or its products and services is one of the most important assets that the company controls. Brand management ensures that the brand is supported, developed, and experienced in ways that will continue to generate value and meet or exceed consumers demands over time. Brand management helps companies stay relevant and competitive.