Brand Management Concentration

Concentration Overview

The MS in Integrated Marketing Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.

This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising. It helps you to identify target markets and define profitable customer groups, through a deep understanding of consumer needs and behaviors and the relevance of a brand’s value proposition. In addition, you will learn how to differentiate a brand from competitors and to develop, deploy, and monitor strategic marketing plans to communicate and deliver the brand’s promise.



Concentration: Brand Management

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.


What is Brand Management?

What does a Brand Manager do?

How do I become a Brand Manager?

What is a Brand Manager salary?

Why is Brand Management important?