Master of Science (MS) in Integrated Marketing

Integrated marketing unites messages across all marketing channels—such as communications, PR, advertising, social media marketing, content marketing, email marketing, search engine marketing (SEM), search engine optimization (SEO), retail marketing, event marketing, mobile marketing, and product design—into a coordinated program that's centered around the consumer's needs and drives growth.

An MS in Integrated Marketing is a master's degree program that teaches students how to combine various marketing channels, strategies, tools, and tactics to develop, execute, and measure cohesive, compelling marketing campaigns that drive a positive return on investment (ROI). The graduate program prepares students for careers in digital marketing, online marketing, social media marketing, advertising, branding, marketing research and analysis, SEO, SEM, content marketing, email marketing, creative management, and more.

These core courses are in our integrated marketing master’s degree program:

• Integrated Marketing

• Campaign I: Strategy & Execution

• Competitive Strategy

• Campaign II: Planning & Management

• Database Management & Modeling
   

Students in the Brand Management concentration will take these courses:

• Brand Strategy

• Managing Products & Brands

• Consumer Behavior

• Internship

• Operations Strategy

Students in the Digital Marketing concentration will take these courses:

• Social Media & The Brand

• Search Marketing

• E-Commerce Marketing

• Internship

• Operations Strategy

Students in the Marketing Analytics concentration will take these courses:

• Business Analytics and Data Visualization

• Web Analytics: SEO/SEM, PPC, Email & Clickstream

• Advanced Test, Analysis & Experimental Design

• CRM: Managing Customer Experience

• Internship

Visit our curriculum page for the full list of marketing courses and course descriptions.

At NYU SPS, you’ll gain skills in marketing strategy, campaign planning and execution, data analysis, brand storytelling, marketing research, and more, with the opportunity to dive in deeper with concentrations in Brand Management, Digital Marketing, and Marketing Analytics.

Yes, our integrated marketing master's program offers internships that provide students with the hands-on experience needed to compete for marketing and advertising jobs, while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation.

Applicants need to submit a transcript showing completion of a Bachelor's degree, a resume, statement of purpose, one letter of recommendation from an academic or professional source, and a two-minute video essay. We don’t require GMAT nor GRE scores. Visit our Graduate Admissions page for more information on admissions requirements.

NYU SPS does not have a minimum GPA requirement for admission into the MS in Integrated Marketing program. Our holistic application review process considers various aspects of an applicant's profile.

Yes, you can pursue a master's in marketing degree without a bachelor’s degree in marketing. Many top colleges and universities with graduate programs in marketing, including New York University School of Professional Studies, are designed to accommodate students from diverse academic backgrounds.

A master's in marketing degree usually takes up to two years to complete, depending on the program and your own pace. Our program can be completed in 18 months.

Graduates of our master’s degree in integrated marketing program often pursue careers in digital marketing, online marketing, advertising, social media marketing, branding, and more. They go on to build careers wherever smart strategy meets real-world impact. This program prepares you to step into high-impact marketing roles across industries—from finance and technology to fashion, media, consumer goods, advertising agencies, and global nonprofits—and achieve your career goals.

Our alumni work at leading organizations including American Express, Citigroup, Coca-Cola, IBM, Microsoft, L’Oréal, Ralph Lauren, GroupM, OMD Worldwide, Nielsen, Tencent, the United Nations, and more, both in New York City and around the world.

They hold roles such as Brand Manager, Marketing Manager, Marketing Data Analytics Manager, Media Planner, Product Manager, Account Manager, P R Lead, Social Media Strategist, and Web Content Editor.

The program costs $27,562 per term (which is 10 - 12 credits) for full-time students and $2,785 per credit for part-time students. At 42 credits total, the program costs $X for full-time students and $116,970 for part-time students.

Yes, scholarships and financial aid are available. Visit our Graduate Tuition & Financial Aid page for the most up-to-date information on tuition, scholarships, grants, and financial aid.

Marketing managers earn a median annual salary of $161,030 in the United States, according to the U.S. Bureau of Labor Statistics. While salaries can vary, they’re consistently strong, especially for professionals working in major markets like New York City where marketing manager salaries range from $115,193 - $165,405 according to salary.com.

Compensation is influenced by experience, level of responsibility, industry, company size, and location, with NYC-based roles often commanding higher salaries due to the higher cost of living and concentration of global brands, agencies, and media companies demanding top talent.

Marketing Directors earn between $102,243 and $182,423 per year (or $135,652 per year on average) in the United States, while those in New York City earn between $117,224 and $199,621 per year (or $152,049 per year on average), according to Glassdoor.

Yes, a master’s in integrated marketing is worth it for marketers who want advanced marketing skills, leadership roles, and a higher salary. At NYU SPS, the value comes from more than the marketing degree itself. You’re learning in New York City, alongside working professionals, taught by industry practitioners, and connected to one of the world’s strongest alumni networks. Graduates leave with:

• Higher earning potential

• Quality industry connections

• Fiercely competitive resumes

• Real-world experience from internships at leading companies and organizations

A master’s in marketing program provides students more functional, practical, and detailed knowledge about the marketing field, and is less theoretical and more applied than many MBA programs at business schools. An MS in Marketing provides specialized marketing knowledge and skills, while an MBA offers a broader business education.

Brand management is the process of growing the positive reputation, value, market share, and impact of a brand. It involves managing brand identity, messaging, positioning, and customer experience to build customer trust, increase brand equity, and drive long-term business value across multiple marketing channels and touchpoints.

The best degree for brand management typically includes a combination of marketing, business administration, and specialized courses in brand strategy, consumer behavior, and operations strategy. These facets are baked into our core courses and Brand Management concentration courses.

You study a variety of topics that contribute to building, maintaining, and enhancing a brand's image and equity. Some key topics include brand and operations strategy, product management, consumer behavior, and marketing research.

You’ll learn how to build, grow, and protect brands in a fast-moving, highly competitive marketplace. The curriculum is designed to help you think like a brand leader—strategic, data-informed, and creatively sharp.

You’ll develop skills in brand strategy and positioning, consumer insights and research, and translating data into clear brand decisions. Courses emphasize storytelling, messaging, and brand voice, along with campaign planning across channels, including digital and social media marketing. You’ll also learn how to evaluate brand performance using analytics and market data, manage cross-functional teams, and align brand strategy with business goals.

A brand manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company's brand and/or its branded products and services. A brand manager has input into or directly drives strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights, among other critical functions.

Becoming a brand manager involves a combination of relevant education, gaining experience in marketing roles, and developing skills in brand strategy, consumer research, and campaign management. Brand managers combine a deep understanding of the financial and operational needs of a business, a keen sense of consumer needs and behaviors, and the competitive context for the products and services they offer. A grounding in competitive strategy, the language of business and marketing management, and experience translating market intelligence into actionable marketing and communications plans are foundational.

Digital marketing is the promotion of products or services through digital platforms, including social media, search engines, email, websites, apps, paid media, and emerging platforms. It focuses on reaching and engaging target audiences, tracking performance with analytics, and optimizing campaigns to increase leads, customers, sales, and profit.

At NYU SPS, we teach digital marketing as a core, real-world discipline—one that blends strategy, creativity, and data in the way the industry actually operates. You’ll learn how to plan campaigns, develop messaging, and make decisions based on performance data—testing, optimizing, and adapting in real time. Courses emphasize practical experience, giving you the opportunity to work with the technology, tools, and platforms used by today’s marketing teams.

You’ll build the practical, in-demand skills needed to lead digital work—not just execute it. The curriculum is designed to reflect how digital marketing functions in real organizations, with a strong emphasis on strategy, performance, and adaptability.

You’ll learn how to develop and execute strategies across channels, including social media, organic and paid search, paid media, email, and more. Courses focus on audience targeting, content creation, campaign planning, and using analytics to measure performance, optimize results, and make data-driven decisions.

Our Digital Marketing concentration prepares students for senior-level roles at leading companies, organizations, and marketing and advertising agencies.

Training and education include learning how to design, plan, set up, manage, measure, and optimize marketing campaigns using digital tools, alongside a deeper understanding of how to craft a qualitative and quantitative insight-driven strategy drawing on consumers' online behaviors across devices.

Digital marketers earn an average salary of $77,381 per year in the U.S. and $84,657 per year in New York City, according to ZipRecruiter. Salaries vary based on factors like experience, job title, level of responsibility, location, industry, and company size. For example, Digital Marketing Managers earn between $98,649 and $140,124 per year (or an average salary of $115,279 per year), Digital Marketing Senior Managers earn between $150,983 and $186,660 per year (or an average salary of $165,760 per year), and Digital Marketing Directors earn between $165,050 and $237,439 per year (or an average salary of $203,374 per year), according to salary.com.

A master's in marketing with a concentration in Digital Marketing provides students with deep, specialized marketing skills, knowledge, and practical experience, while an MBA in Digital Marketing develops business skills and leadership with advanced strategy, finance, and management training alongside digital marketing expertise.

Yes, digital marketers are in high demand. The U.S. Bureau of Labor Statistics projects a 6% employment growth rate for marketing, advertising, and promotions managers through 2034, which is faster than the 3% average employment growth rate projected for all occupations. They also project about 36,400 openings for advertising, promotions, and marketing managers each year over the decade.

Yes, digital marketing is a good career because it offers strong demand, competitive salaries, flexibility, diverse roles, and growth opportunities. For example, digital marketers can specialize in SEO, SEM, paid media, social media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, conversion rate optimization, or analytics, and advance into manager, director, VP, and CMO roles.

Marketing analytics is the process ofs collecting, measuring, analyzing, and reporting on marketing and customer data to evaluate marketing performance and drive better decisions. It turns data into actionable insights to improve targeting, optimize campaigns, and increase ROI across digital channels.

You’ll build the analytical, technical, and strategic skills needed to measure performance, understand customer behavior, and drive smarter decisions across channels.

Through a combination of coursework and practical learning opportunities, you’ll gain skills in:

• Business analytics and data visualization: Learn how to analyze complex datasets and transform them into clear, compelling visual insights that support strategic decision-making.
  
  

• Digital Analytics & Marketing Tools: Develop expertise in measuring and analyzing data to optimize the performance of websites, SEO, SEM, PPC, email marketing, display advertising, and more.
  
  

• Testing, experimentation, and optimization: Apply advanced testing methods, statistical analysis, and experimental design to evaluate performance across multiple marketing channels and touchpoints and optimize campaigns.
  
  

• Customer relationship marketing (CRM): Learn how to plan, implement, manage, and assess CRM programs that drive increased customer equity, customer lifetime value (CLV or CLTV), and ROI.
  
  

• Real-world application and professional experience: Gain work experience applying your skills in a professional setting through an internship, preparing you for data-driven marketing positions.

The best degrees for marketing analytics build skills in marketing, data analysis, consumer behavior, and performance measurement. Students aiming to become a marketing analyst typically pursue degrees in the following fields of study:

• Marketing

• Statistics

• Math

• Computer Science

• Market Research

• Communications

• Business Administration

• Economics

• Consumer Psychology

• Social Sciences

Yes, marketing analytics is a good career. It offers strong job growth, competitive salaries, and opportunities to make a significant impact on business success. As organizations increasingly rely on data-driven decision-making, marketing analysts play an important role in shaping effective marketing strategies that drive revenue. Market research analysts are projected to see a job growth of  7% through 2034, which is faster than the 3% average for all occupations, according to the U.S. Bureau of Labor Statistics. Additionally, the average marketing analytics salary is $94,807 per year, with top earners making $143,000, according to ZipRecruiter.

A marketing analyst helps companies understand how their marketing efforts are performing so they can improve their marketing efforts, attract and retain more customers, increase revenue and profits, and optimize spend. Marketing analysts typically do the following:

• Develop and evaluate ways to collect data on current and potential customers, competitors, and market conditions

• Measure the effectiveness of marketing programs, channels, strategies, and campaigns

• Analyze, interpret, and convert data into actionable insights.

• Create, present, and discuss reports with findings, insights, and recommendations to decision-makers.