Pierre B Gervois

Adjunct Instructor

Jonathan M. Tisch Center of Hospitality

  • ME, Ecole Superieure des Industries Textiles
  • MPhil, Universite Paris X Nanterre
  • MPA, Institut d'Etudes Politiques de Paris
Contact Info

Pierre Gervois is a Documentary Film Producer, Travel and Art magazines Publisher and Painter. 

Pierre Gervois graduated in 1997 from the Institut d’Etudes Politiques de Paris in Political Science and Constitutional Law, following Philosophy studies at the Universite Paris X Nanterre.

After serving as district Chief of Staff of Mr. Laurent Fabius, Former French Prime Minister and then President of the Assemblee Nationale (French lower House), he joined in 2000 the French National Federation of Chambers of Commerce and industry as the Head of the Chinese desk and has been involved in many bilateral negotiations with the Chinese Government.

In 2004, he left the French administration to join the private sector as an expert in international investment in China, with a focus on the Tourism and Hospitality Industry.

Between 2004 and 2007, he was a guest lecturer and taught International Investments in China in several universities and business schools in France, such as the IESEG School of Management at the Catholic University of Lille, Paris School of Business, Toulouse Business School, and the Ecole des Mines de Nantes.

In 2007, he relocated to Shanghai and started a new venture: China Elite Focus Limited, the first digital marketing agency specialized in the new generation of affluent Chinese outbound tourists. Under Pierre Gervois’ direction, this agency created the first digital campaigns for luxury brands, luxury hotels and travel destinations willing to attract the growing Chinese outbound tourists. Praised for its innovative approach and deep understanding of the psychology and traveler behavior of Chinese outbound travelers, China Elite Focus has created successful digital marketing campaigns for major luxury brands such as Piaget and Van Cleef & Arpels, iconic luxury hotels such as the Ritz and the Crillon and international destinations such as the United States, New Zealand, Switzerland or Monte-Carlo.

Pierre Gervois has been frequently interviewed in magazines, newspapers, television, and radio and has been invited to be a featured speaker in professional events about international hospitality and destination marketing in the United States, Dubai, Barbados, China, New Zealand, Thailand, Switzerland and in France. 

Pierre Gervois immigrated to the United States in 2013 to pursue his professional practice as a media entrepreneur. In 2017, he founded Legit Productions, a documentary film production focused on promoting U.S. destinations through their arts and cultural heritage assets for the new generation of experiential travelers, both domestic and international.

In addition, he is involved in non-profit projects in New York City. He is the producer and host of the non-profit interview series “The Face of America”, featuring interviews of philanthropists, elected officials, scholars, and artists about current social issues in America, including gender equality, diversity, human rights, and poverty issues. He is also a member of the advisory board of Travel Unity, a non-profit organization promoting diversity in the travel and tourism industries.

Pierre Gervois is also a painter since 1988.

Aug 25 2016

Marketing to Chinese outbound tourists: towards normalization

By Travel Daily News
Jun 01 2012

How U.S. Retail, Travel and Hospitality Industries Can Attract Affluent Chinese Tourists.

By Bookmasters