Fraser P Seitel

Fraser P. Seitel is a public relations counselor, author, teacher and commentator. He has been adjunct professor of public relations in the School of Professional Studies at New York University since 2005. He is managing partner of Emerald Partners, strategic communications counseling firm, which he and associates created in February 1992. He is author of The Practice of Public Relations, the 14th edition of which was published in 2020 by Pearson. He is co-author, with John Doorley, of Rethinking Reputation: How PR Trumps Advertising and Marketing in the New Media World, published in 2012 by Palgrave Macmillan. PR Week Magazine named Mr. Seitel one of the “100 Most Distinguished Public Relations Professionals of the 20th Century.” Mr. Seitel has been a frequent television and radio contributor.