In a recent New York Times article on Nike winning a Creative Arts Emmy for its Colin Kaepernick ‘Dream Crazy’ advertisement, David Hollander, assistant dean of NYU Real World and clinical associate professor at the NYUSPS Preston Robert Tisch Institute for Global Sport, shared his perspective that great advertising captures the spirit of the times that we live in.
“All of the best advertising is reflective of the zeitgeist of the times, and the zeitgeist of today is a divided America,” said Hollander in the New York Times story, published on September 16, 2019. “It’s no secret to anyone that we’re in an extremely tense time, and it’s the job of marketers to translate that into the movement of their product or service.”
Photo: A billboard on top of a Nike store features the former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Eric Risberg/Associated Press