November 23, 2022

HI Hub Incubator Program Finalist Aviva Wolf Tells Us about Her Startup, Shred

Shred is a Fast Casual Salad Concept working to combat food waste and boost nutritional value of the foods we do eat.

Shred is one of the finalists in the HI Hub Incubator Program. Aviva Wolf, founder, tells us more about the business.

What product or service does Shred offer?
Shred NY is the first of its kind, Shred Bar, a fast casual location serving healthy menus where fresh ingredients are prepared to order, using our state-of-the-art food processors. In this way, we obviate food waste and maximize the freshness and nutritional benefit of the food we eat.

What do you enjoy most about creating your own startup business?
I am very passionate about Shred; “Shredding” describes a passion for excellence, our mission is to create a global community and lifestyle brand for anyone who shares this passion. And I do!

How did you come up with the idea for this business?
Shred was created out of a deep desire to minimize the problem of food waste in the hospitality industry.

Why did you decide to participate in the HI Hub Incubator program?
The HI Hub Incubator allows startups to connect and learn directly from industry leaders. This resource is invaluable to anyone involved in a startup.

Have you worked with any alumni or mentors on this project? If so, who and what was that experience like?
I have had zoom sessions with 3 mentors: Kunal Lunawat, Peggy Bianco and George Roukas.  Each conversation has helped Shred evolve from a concept to an actual, viable business. Of course, Dr K.'s enthusiasm and support has been amazing throughout this process, too!

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