November 22, 2019

Division of Programs in Business Hosts “Design Thinking & Understanding Your Customer” with Business Models Inc.

On Thursday, November 21, 2019, the NYUSPS Division of Programs in Business (DPB) hosted its latest Industry Connection Series (ICS) seminar: “Design Thinking & Understanding Your Customer.” Meg Luce, Strategy Designer at Business Models Inc. (BMI), spoke to participants at the NYU Midtown Center about design-based tools and skills for customer research, including journey and empathy mapping and persona development.

Business Models Inc. is an international strategy and design company that helps corporate organizations, entrepreneurs, and startups innovate their business model and design strategies for the future through co-design and visualization.

Launched in the spring of 2017, ICS has garnered a growing audience for innovative topics such as "VisuaLeadership," "The Performance Management Revolution," and "The Organic Growth Playbook." Each session provides DPB students, faculty, alumni, and staff with leading-edge insights into current business trends and industry developments.

DPB is the largest division at NYU School of Professional Studies, with over 2,200 students, 500 faculty, and 6,700 alumni. The Division comprises four centers of excellence that educate leaders in the functional areas of an enterprise. Each department’s credit and non-credit portfolio of offerings serves students at every level of their careers, providing them with the knowledge and skills required to succeed in critical positions in their professional development.

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