Preston Robert Tisch Institute for Global Sport

Sport Sponsorship Strategies

Sport sponsorship is a key revenue generator for the sport industry. Given the importance, students require the skills to develop and pitch strong sponsorship packages for a sport property, sport event, and/or athlete to a potential sponsoring organization. Students will learn how to develop and value sponsorship packages, how to determine sponsor fit, and how these might vary for the target sport entity.
Course Number
Associated Degrees