Entrepreneurship III: Iteration & Prototyping

Building on the key concepts learned in Entrepreneurship I and II, students will learn how to engage in ideation, incorporate market research, and prototype a product. They will learn how these skills can inspire, inform, and bring depth to what will ultimately be developed into a tangible product or service. Students will learn how to design A/B tests, interpret results, think critically about their audience and processes. They will learn the value of lean thinking and agile/scrum management. Students will understand the importance of utilizing research in the development of their product or service. In this course, students will finalize their product/service pitch in preparation for presenting to investors and other resource providers.