Preston Robert Tisch Institute for Global Sport

Foundations of Sport Entrepreneurship

Entrepreneurialism is a major growth area in the field of sport business as many sport management professionals have decided to start their own businesses. This course is designed to give the undergraduate student both a theoretical and practical exposure to issues related to this endeavor and awareness and understanding of basic business responsibilities of sport business entrepreneurs, which influence the management of sport programs. Special emphasis is placed on discovering and evaluating opportunities, developing appropriate business concepts; determining and acquiring needed resources, and managing the start-up and growth phases of new business creation. The operational requirements of a wide range of sport businesses are considered. Learning will occur through student research, participative learning, and oral presentation of the many components of the course's content.
Course Number
Associated Degrees