Applied Sports Broadcasting Techniques

This course provides historical context relating to the interrelationship between sports and the broadcast media; an examination of the fee structures from broadcast rights, which represent the majority of revenue earned by major sports entities and events; and an in-depth understanding of the current trends and issues affecting the sports broadcast industry such as over-the-top media services. In this course, students will develop an understanding of the various broadcasting models used by all forms of sports broadcast media, and will also gain hands-on experience creating their own digital broadcast media pieces, such as podcasts and vodcasts, and will develop strategies to integrate these media on websites, social media, and OTT streaming channels.