Preston Robert Tisch Institute for Global Sport

Intellectual Property & Licensing

An examination of the protection of intangible creations, whether inventions, discoveries, trade secrets, business concepts, artistic works, computer software, brand names, product designs, or celebrity image/persona. The primary legal systems that protect intellectual properties (patent, trademark, copyright and trade secret law) and the ability to license the use of each type of creation are essential aspects of sports business. The subjects to be examined in this course include: licensing organizations; developing strategies for intellectual property licensing; licensing negotiations; intellectual property licensing issues in sports; key licensing provisions; and license agreements. Various types of license agreements will be used and reviewed during the course. Prerequisite: Legal Issues ¿ TCSB1-GC 1040
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Associated Degrees