Jonathan M. Tisch Center of Hospitality

Strategic Pricing & Revenue Management

An examination of the principles and practices involved in hospitality industry pricing strategies from economic, systems, marketing, distribution, and brand perspectives. Topics to be covered include: yield management, technological trends, pricing theory, benchmarking and reporting matrices, transparency in group and transient market pricing, hurdle rates, pricing fences, and the process of competitive analysis. Current hotel software will be used.