Schack Institute of Real Estate
Real Estate Media and Information
In this course, students will examine the important role media, data and information technology play in real estate and why these components are essential to a successful real estate project. As with other major industries, real estate is covered closely by a variety of media outlets and analysts who document market cycles and trends vital to the final goal of a development. Real estate is a for-sale/lease and investment commodity, therefore it is routinely publicized in the media through PR, advertising and branding in order to garner attention and spur transactions. This course will teach students about the dynamic, often intricate relationship between developers and other real estate professionals and the array of media channels which impact each of them. Students will be focusing on a single mixed-use real estate project, for which they will devise a complete messaging campaign including PR, advertising and branding.