Center for Publishing
Magazine Brand Financials
This course examines key financial and operational issues unique to magazine publishing. It offers a detailed examination of the financial management and decision-making process for magazines and their digital extensions. Students will learn how to create budgets for stories, cover shoots, circulation, marketing plans, ad campaigns, websites and tablet editions. They will examine the financial implication of employee compensation packages, contracts and other employee matters. By the conclusion of the course, students will be versed in all aspects of a magazine brand financial cycle. This course also examines the financials of a magazine¿s brand extensions, both print and digital.