Jonathan M. Tisch Center of Hospitality

The Business of Sports

This course examines the evolution of the global, multi-billion dollar sports industry in for-profit, non-profit, and government sectors. It includes the review of a variety of sports businesses, organizations, and political entities that work within and affect the sports industry. Students will analyze the role and organizational structure of governing bodies; professional leagues; individual franchises; conferences; broadcast entities; sporting goods manufacturers; sports agencies; and marketing firms.
Course Number
Associated Degrees