Digital Marketing and Social Media

This course examines the mix of traditional and digital marketing for the purpose of maximizing event revenue. The course topics include: digital marketing principles, budgeting and planning, content management and website development, smart and big data marketing, search marketing, mobile marketing, video marketing, social media marketing, management of third party distribution platforms, supplier digital strategies, customer relationship management, digital marketing and distribution analytics and ROI, and emerging digital technologies in events. Students will develop a digital marketing strategy for an event.