Jonathan M. Tisch Center of Hospitality

Research and Data Analytics

This course presents a managerial as well as technical perspective to research. Research design includes the overall structure for gathering data, analyzing them, and drawing conclusions supported by a coherent and comprehensive review of the published literature in the field. Students will learn how to conduct a literature review as well as design a coherent applied research proposal. In this course, the subjects to be examined include: quantitative, qualitative, and mixed methods of research; analysis of scholarly and industry research; data gathering techniques and methods of analysis; sample selection and analysis; and application of findings
Course Number
Associated Degrees