The field of sports management is growing and evolving, with new opportunities at every turn. The emergence of innovative sports technologies, changes in fan engagement, and the globalization of sports have created a wide variety of career paths from which to choose. Earning a bachelor’s degree in sport management can prepare you for the dynamic shifts in the sports industry and allow you to gain the skill sets needed to land jobs in sports management with teams, leagues, organization, sports marketing firms and media outlets. The BS in Sport Management offered by the Preston Robert Tisch Institute for Global Sport provides you with a stellar NYU education and the chance to learn, intern, and network in NYC, the sports capital of the world.
Bachelor’s (BS) in Sport Management
- Major core curriculum that builds business acumen, analytical skills, leadership capabilities, and sports management skills.
- Professional electives in sports tech and innovation, entrepreneurship, finance and investment, and more.
- Specializations in analytics, entrepreneurship, event man- agement, sport law, sport marketing, sport media, and sport technology.
- Internships at sports teams, leagues, and media outlets.
- Study abroad opportunities and visits to sports venues.
- Unsurpassed professional networking opportunities.
Who Should Earn the BS in Sport Management?
If you have a passion for sports and want to learn more about sports operations, majoring in sports management by enrolling in the BS in Sport Management provides the perfect combination of management skills and the very latest course content in emerging areas of sports specialties. You will learn alongside classmates from around the world, exchanging ideas and building critical connections in an international industry through guest lecturers, study abroad opportunities, and field trips to major sports venues.
Matthew Kovitz ‘20
Matthew Kovitz exemplifies the incredible value of earning the BS in Sport Management. In addition to gaining deep insights into sport business operations, including the structure of teams and leagues, he benefited tremendously from multiple internships at Mad Dog Sports Radio, SportsNet New York, Krossover, and Minute Media. He recently served as an incoming statistician for the Summer Olympics, working for NBC Sports Group.
Learn From Expert Faculty Members and Administrators
Tisch Institute faculty members are thought leaders and scholars in the sports management field who share their knowledge and professional connections with students. They conduct research across the sports industry and focus in areas from female sport fandom and African American sport consumers to the the ways in which sports teams and leagues benefit the community at large. Their support and deep dedication is what truly makes earning a degree at the Tisch Institute a transformational experience.
Gain Invaluable Experience Through Study Abroad
Study abroad opportunities abound for BS in Sport Management students. These travel experiences provide international business perspective while attuning students to the cultural, socio-economic, and political forces that influence and affect the sports industry around the world. Recent trips have included Tokyo, Shanghai, London, Australia, among others. Each provides the opportunity to gain a deeper understanding of the interconnectivity and impact of sport on a global scale.
Benefit from Unsurpassed Networking Opportunities
The BS in Sport Management provides unsurpassed networking opportunities through a host of events, industry site visits, and guest lectures. The Tisch Institute's advisory board boasts some of the top names in sports business including Val Ackerman (left), commissioner, Big East Conference; Gary Bettman, commissioner, NHL; Bruce Beck, chairman, Chelsea FC; Gregory Carey, managing director, Goldman Sachs; Rob Manfred, Commissioner, MLB; and Leon Wagner, chairman and CEO, LW Partners.
Internships and Job Opportunities
Through the Tisch Institute for Global Sport and the NYU Wasserman Center for Career Development at NYU SPS sport management students have the opportunity to complete internships that provide the hands-on experience and critical networking needed to accelerate their careers. Tisch Institute undergraduate students benefit from more than 600 internship hours. Many of these internships evolve into permanent jobs at companies and organizations such as:
- 7D esports Agency
- Barclays Center
- BSE Global
- Chicago Blackhawks NHL
- CSM Sports & Entertainment
- Dallas Mavericks
- DC United
- FOX Sports
- Institute for Olympic Studies, Korea
- National Sport
- Mandalay Pictures
- National Women's Hockey League
- NY Red Bulls
- Passion FC
- Playbook & NYC Sports
- Street Soccer USA
- United States Tennis Association
- Vayner Sports
- WNBA Players Association
FREQUENTLY ASKED QUESTIONS
What is sport management?
Sport management is the business of sport, fitness, and recreation. Sport managers conduct business in a number of settings, including professional and collegiate sports teams and leagues; Olympic sport entities, such as international and national Olympic committees; national governing bodies, such as USA Gymnastics; international federations, such as FIFA; regulating bodies, such as the World Anti-Doping Agency or the Court of Arbitration for Sport; mega events, such as the World Cups or Olympic Games; major events, such as the New York City Marathon and the Super Bowl; as well as interscholastic sport, youth sport, and recreational sport, including those programs within the parks and recreation system. Sport managers also can work for marketing and management firms, like Octagon.
What can you do with a BS in sport management degree?
With a degree in sport management, students are equipped to succeed in any business setting within the sport industry or beyond. Students will develop foundational knowledge in core business classes like finance and accounting, economics, marketing, public relations, and law. Additionally, they will build foundational knowledge in research and analytics, entrepreneurship, and marketing and media—providing a range of opportunities in the sport business industry.
Why study sport management in New York City?
Students should study sport management in New York City because it is the epicenter of sport. Not only do they have access to professional league headquarters, they are also connected to major sport venues such as Madison Square Garden and the Barclays Center, as well as top professional teams. There are major events hosted regularly like the US Open, the NYC Marathon, and Formula E.
What kinds of jobs are available in sport management?
There are a variety of jobs available in sport management. Students can pursue positions in the above-named areas of the sport industry in specific disciplines such as marketing, public relations, event and hospitality management, law, finance, accounting, sponsorship, analytics, entrepreneurship, media and communications, among others!