The BS in Sport Management prepares students for exciting careers in the multibillion-dollar international business that is the sport industry. Equipped with the professional expertise necessary to lead and promote sports organizations, students develop the skills necessary to become leaders in a variety of sport organizations, create and manage entrepreneurial ventures in the sport industry, or produce major sporting and entertainment events.
BS in Sport Management
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NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport students take 60 credits of Liberal Arts Core courses at NYU's central Washington Square campus, with myriad opportunities to complete these requirements by studying abroad. The sequence of study is designed to sharpen reading comprehension and writing skills, elevate creative and critical thinking capacities, and enhance social and cultural understanding. The Sport Management Core consists of 40 credits of foundational business courses. The sequence of study prepares students with fundamental knowledge of finance, accounting, legal, ethical, and research principles.
The B.S. in Sport Management includes a one (1) credit practicum of 50 hours and a three (3) credit internship of 300 hours that allows students to gain experience in the sport industry.
Students are required to complete 28 electives in addition to the 60 Liberal Arts and 40 Major Core credits. These electives can consist of specialized courses within the Tisch Institute or any undergraduate courses at NYU. Students can add a minor as part of these electives, as well.
Professional Specialization Tracks
Students are not required to specialize in any one area of study; the 28 electives are intentionally flexible so students can design their own program of study. However, if you are a student who needs more structure and guidance, we have developed areas of specialization to guide your study. These specialized tracks, in the subfields of sport management, develop skills and knowledge with immediate application to the field of interest. The following are key areas of specailzation:
- Event Management: Globally, the sports tourism industry is the fastest-growing sector within the travel industry, valued at $8 billion. With so many seeking novel experiences by participating in or watching sport, the event industry is booming. The Tisch Institute is uniquely positioned in the sport event mecca, which provides an exceptional learning environment.
- Entrepreneurship: As technology becomes more disruptive, marketing more interactive, niche markets continue growing, and social and environmental responsibility increases, startups that can adapt to this dynamic sport industry are critical. The Sport Entrepreneurship Track is a unique track that enables students through an environment that cultivates the next generation of sport startup leaders. By collaborating with local venture capitalists and incubators, NYU Entrepreneurial Institute, and Leslie eLab, students can receive aninformed and holistic approach from ideation exposure to and mentoring from venture capitalists. Upon completion of this track, the objective is to have students attain support from an incubator or VC.
- Sport Tech & Innovation: Perhaps you’re not quite ready to launch your own start-up, but you find the world of sport technology intriguing…this track might be an exciting option for you. With blockchain, 5G, virtual reality, augmented reality, machine learning, and artificial intelligence infiltrating the sport industry, you can get in on the forefront by exploring these courses!
- Sport Marketing: The sport marketing track introduces the student to the psychology of the sport consumer to better understand the motives behind the consumption of sport products and teams. Students will have the opportunity to work closely with top sport brands through exciting course projects and other learning opportunities.
- Sport Media: Keeping up with the fast-paced sport industry is a big challenge for today’s media! If you are excited by the 24-hour news cycle and breaking the next big story, then this is the track for you! Students will have the opportunity to create and produce their own content while learning from the best in the industry.
- Analytics: Is Money Ball your favorite book (or movie)? Do you love big data? Do you find yourself seeking statistical information about players, teams, leagues, or other capital investments? If so, consider the Sport Analytics Track! Students will learn the latest research tools like R, SQL, and other statistical programs.
- Thesis Option: Perhaps you’re interested in gaining a better understanding of research with the objective of pursing graduate school. If so, then the thesis track, which focuses on developing a foundation of research knowledge to prepare the student for further study, might be a strong option for you. If students choose the Thesis Track option, then Sport Industry Thesis is a required course, which will replace the Internship in the core course offerings.
The 128 program consists of 60 credits of liberal arts core courses, 40 credits of the sports core, and 28 elective credits.
Students are required to take five of the following courses.
- ECON1-UC0301 Intro to Macroeconomics (4), ECON-UA 1 Introduction to Macroeconomics (4), or ECI-UF 101: Principles of Macroeconomics (4)
- ECON1-UC0302 Intro to Microeconomics (4)
- TCSM1-UC 2650 Sociology of Sport (4)
- PSYCH-UA1 Introduction to Psychology (4)
- SOC-UA1 Introduction to Sociology (4)
- Two Social Science Electives (8)
Students are required to take one of the following courses.
- ENVST-UA100 Environmental Systems Science (4)
- ENVST-UA101 Environment and Society (4)
- CORE-UA200s Physical Science (formerly Natural Science I) - Select One (4)
- CORE-UA300s Life Science (formerly Nature Science II) - Select One (4)
Students are required to take five of the following courses.
- TCSM1-UC2550 How Basketball Can Save The World: An Exploration of Society, Politics, Culture and Commerce Through the Game (4)
- CORE-UA400s Text & Ideas – (select one) (4)
- CORE-UA500s Cultures and Contexts – (select one) (4)
- CORE-UA700s Foreign Language II or Expressive Cultures (4)
- CORE-UA000s Foreign Language (4)
- Two Humanities Electives (8)
Students are required to take all courses listed below.
- TCSM1-UC1000 Introduction to Sport Management (3)
- TCSM1-UC1010 Organizations in Sport (3)
- TCSM1-UC 1015 Sport Business Practicum (1)
- TCSM1-UC 1050 Foundations in Sport Entrepreneurship
- TCSM1-UC 1055 Research Methods (3)
- TCSM1-UC 1060 Applied Research (3)
- TCSM1-UC 1071 Strategies for Academic Success (0)
- TCSM1-UC 1130 Financial Management & Accounting in Sport (3)
- TCSM1-UC 1350 Senior Seminar in Leadership (3)
- TCSM1-UC 2100 Public Relations in Sport (3)
- TCSM1-UC 2320 Sport Law (3)
- TCSM1-UC 2355 Revenue Generation in Sport (3)
- TCSM1-UC 2640 Ethical Issues in Sport (3)
- TCSM1-UC 3660 Sport Marketing (3)
- TCSM1-UC 3850 Internship
Students may take any nine courses of their choosing from the following options. Students may take up to two NYUSPS Real World courses to fulfill the elective requirements. In addition, TCSM1-UC 2550 and 2650 can be taken as electives, if not taken to fulfill the liberal arts requirement. Further, electives from outside the program can be taken to fulfill an elective if related to sport management and approved by an academic advisor.
- TCSM1-UC1020 Consumer Behavior (3)
- TCSM1-UC1080 Advanced Seminar in Sports Management (3)
- TCSM1-UC 2010 Internship II (1-3)
- TCSM1-UC 2020 Global Studies (3)
- TCSM1-UC 2120 Sport Media Storytelling (3)
- TCSM1-UC 2330 Sport Facility Management (3)
- TCSM1-UC 2425 Financial Modeling in Sport (3)
- TCSM1-UC 2430 Capital Markets & Investments in Sport (3)
- TCSM1-UC 2440 Olympic Sport Governance (3)
- TCSM1-UC 2450 Legal Skills Seminar (3)
- TCSM1-UC 2460 Antitrust & Collective Bargaining (3)
- TCSM1-UC 2480 Global Professional League Governance (3)
- TCSM1-UC 2500 Sport Media Strategies (3)
- TCSM1-UC 2520 Digital Media & Marketing in Sport (3)
- TCSM1-UC 2530 Sport & Entertainment Packaging (3)
- TCSM1-UC 2540 Intellectual Property & Licensing (3)
- TCSM1-UC 2550 How Basketball can Save The World: An Exploration of Society, Politics, Culture and Commerce Through the Game (4)
- TCSM1-UC 2560 The Psychology of Fandom (3)
- TCSM1-UC 2650 Sociology of Sport (3)
- TCSM1-UC 3010 Foundations in Sport Analytics (3)
- TCSM1-UC 3020 Marketing Research & Analytics (3)
- TCSM1-UC 3030 Advanced Sport Business Analytics (3)
- TCSM1-UC 3100 Sport Broadcasting (3)
- TCSM1-UC 3120 From Field to Screen: Making the Sport Film (3)
- TCSM1-UC 3300 Entrepreneurship I: Incubator Phase (3)
- TCSM1-UC 3310 Entrepreneurship II: Accelerator Phase (3)
- TCSM1-UC 3320 Entrepreneurship III: Iteration & Prototyping (3)
- TCSM1-UC 3410 Sport Event Planning & Operations (3)
- TCSM1-UC 3420 Live Sport Event Mangement (3)
- TCSM1-UC 3430 Sport Tourism & Mega Events (3)
- TCSM1-UC 3700 Sport Sponsorship Strategies (3)
- TCSM1-UC 3900 Independent Study (1-4)
- TCSM1-UC 3910 Business of esports (3)
- TCSM1-UC 3920 Sport Industry Thesis (3)
- TCSM1-UC3950 Emerging Issues in Sports Business (3)
- TCSM1-UC3955 Sport Technology & Innovation (3)
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