The BS in Marketing Analytics provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. This program will position you for range of career opportunities in a field that will drive the future of marketing and business on a global scale.
BS in Marketing Analytics
Overview
Applied Skills
Build data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value.
Faculty Contact
Lisa Samuel, PhD, LLM
(212) 998-7275
lms18@nyu.edu
Program Structure
Core Courses
Core courses provide an in-depth exploration of the liberal arts that expands your critical thinking and analytical skills, increases your knowledge, and develops your intellect.
Capstone
Work in close consultation with a faculty advisor on a senior thesis or project in your field of study.
Electives
Students select elective credits from DAUS course offerings in consultation with their advisor.
Internships
Earn academic credit while gaining industry experience. Work with coaches at the Wasserman Center to learn how to land an internship that will let you put what you have learned in the classroom into action.
Core Requirements
The degree is a 128 credit program consisting of a required set of core courses (32 credits), foundation courses (24 credits), major requirements (40 credits), electives (28 credits), and a graduation project (4 credits).
Writing
The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters.
Critical Thinking
Students are required to take the following course.
Quantitative Reasoning
Students, in close consultation with their advisor, select Math 1 and Math II or one of the following other courses based on a math placement assessment.
Scientific Issues
Students select one of the following courses in consultation with their advisor.
Historical Perspectives
Students select one of the following courses in consultation with their advisor.
Global Perspectives
Students select one of the following courses in consultation with their advisor.
Literary and Artistic Expressions
Students select one of the following courses in consultation with their advisor.
Liberal Arts Electives
In addition to the core curriculum requirements, bachelor of science degree students select an additional 20 credits of liberal arts courses in consultation with their advisor.
Required Foundation Courses
Students are required to take six of the following courses.
- MATH1-UC1171 Precalculus 4
- MATH1-UC1174 Calculus W/Applications to Business & Economics 4
- MATH1-UC1172 Statistical Methods 4
- BUSN1-UC0943 Principles of Marketing 4
- ECON1-UC0302 Intro to Microeconomics 4
- ISMM1-UC0702 Database Design 4
- MKAN1-UC5100 Cultural and Legal Implications of Digital Technology 4
Required Marketing Analytics Courses
Students are required to take all of the following courses.
- LRMS1-UC0948 Integrated Marketing Campaigns 4
- LRMS1-UC0920 Consumer Behavior 4
- ISMM1-UC0742 Business Intelligence 4
- MKAN1-UC5106 Customer Relationship Management 4
- MKAN1-UC5102 Web Analytics 4
- MKAN1-UC5107 Social Media Marketing and Analytics 4
- MKAN1-UC5101 Digital Marketing 4
- MKAN1-UC5103 Marketing Analytics 4
- ADAV1-UC1000 Applied Data Analytics I 4
- ADAV1-UC1005 Data Visualization 4
Electives in Marketing Analytics
Students select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the B.S. in Leadership and Management, the B.S. in Information Systems Management, and the B.S. in Digital Communications and Media. One of these electives may include the following course.
Graduation Project
Students select one of the following courses in consultation with their advisor.
Admissions Criteria
The NYU SPS Admissions team carefully weighs each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the NYU School of Professional Studies offers.
CONTACT ADMISSIONS
The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.
212-998-7100 • sps.admissions@nyu.edu
Financing Your education
We know that financial planning for your education is of the utmost importance. We want to support you. Click the link below to learn about financial aid opportunities or download the financial aid guidelines document.