BS in Marketing Analytics

For applicants seeking admission in Spring 2025 and onward, the BS in Marketing Analytics is not currently accepting new students. We encourage you to explore the BA in Social SciencesBS in Information Systems Management, or BS in Leadership and Management Studies, which include a variety of options and pathways to help you get where you want to go. If you have questions or concerns, please contact the Office of Admissions at 212-998-7100 or


The BS in Marketing Analytics provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. This program will position you for range of career opportunities in a field that will drive the future of marketing and business on a global scale.

Applied Skills

Build data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value.

Faculty Contact

Dr. Bri Newland, Assistant Dean, Division of Applied Undergraduate Studies
(212) 998-7201

Program Structure

Core Courses

Core courses provide an in-depth exploration of the liberal arts that expands your critical thinking and analytical skills, increases your knowledge, and develops your intellect.


Work in close consultation with a faculty advisor on a senior thesis or project in your field of study.


Students select elective credits from DAUS course offerings in consultation with their advisor.


Earn academic credit while gaining industry experience. Work with coaches at the Wasserman Center to learn how to land an internship that will let you put what you have learned in the classroom into action.

Core Requirements

The degree is a 128 credit program consisting of a required set of core courses (32 credits), foundation courses (24 credits), major requirements (40 credits), electives (28 credits), and a graduation project (4 credits).


The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters.

Critical Thinking

Students are required to take the following course.

Quantitative Reasoning

Students, in close consultation with their advisor, select Math 1 and Math II or one of the following other courses based on a math placement assessment.

Scientific Issues

Students select one of the following courses in consultation with their advisor.

Historical Perspectives

Students select one of the following courses in consultation with their advisor.

Literary and Artistic Expressions

Students select one of the following courses in consultation with their advisor.

Liberal Arts Electives

In addition to the core curriculum requirements, bachelor of science degree students select an additional 20 credits of liberal arts courses in consultation with their advisor.

Electives in Marketing Analytics

Students select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the B.S. in Leadership and Management, the B.S. in Information Systems Management, and the B.S. in Digital Communications and Media. One of these electives may include the following course.

Graduation Project

Students select one of the following courses in consultation with their advisor.


Visit the Admissions Deadlines page to view the application deadlines.

Admissions Criteria

The NYU SPS Admissions team carefully weighs each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the NYU School of Professional Studies offers.


The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.

212-998-7100 •

Financing Your education

We know that financial planning for your education is of the utmost importance. We want to support you. Click the link below to learn about financial aid opportunities or download the financial aid guidelines document.