The BS in Marketing Analytics provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. This program will position you for range of career opportunities in a field that will drive the future of marketing and business on a global scale.
BS in Marketing Analytics
Overview
Applied Skills
Build data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value.
Faculty Contact
Dr. Lisa Samuel
(212) 998-7275
lms18@nyu.edu
The NYU School of Professional Studies is proud to introduce the Achieve Scholarship, beginning in Fall 2022. Each year, 20 high-achieving applicants to bachelor's degree programs of the NYU SPS Division of Applied Undergraduate Studies (DAUS) will be awarded a $30,000 scholarship package in addition to other financial aid. Achieve Scholarship applicants must have completed their associate degree or the equivalent number of transferable credits prior to enrolling at NYU SPS, have a FAFSA on file for the upcoming academic year, and enroll full-time while at NYU SPS. Apply as soon as possible for priority consideration!
Program Structure
Core Courses
Core courses provide an in-depth exploration of the liberal arts that expands your critical thinking and analytical skills, increases your knowledge, and develops your intellect.
Capstone
Work in close consultation with a faculty advisor on a senior thesis or project in your field of study.
Electives
Students select elective credits from DAUS course offerings in consultation with their advisor.
Internships
Earn academic credit while gaining industry experience. Work with coaches at the Wasserman Center to learn how to land an internship that will let you put what you have learned in the classroom into action.
Core Requirements
The degree is a 128 credit program consisting of a required set of core courses (32 credits), foundation courses (24 credits), major requirements (40 credits), electives (28 credits), and a graduation project (4 credits).
Writing
The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters.
Critical Thinking
Students are required to take the following course.
Quantitative Reasoning
Students, in close consultation with their advisor, select Math 1 and Math II or one of the following other courses based on a math placement assessment.
Scientific Issues
Students select one of the following courses in consultation with their advisor.
Historical Perspectives
Students select one of the following courses in consultation with their advisor.
Global Perspectives
Students select one of the following courses in consultation with their advisor.
Literary and Artistic Expressions
Students select one of the following courses in consultation with their advisor.
Liberal Arts Electives
In addition to the core curriculum requirements, bachelor of science degree students select an additional 20 credits of liberal arts courses in consultation with their advisor.
Required Foundation Courses
Students are required to take six of the following courses.
- MATH1-UC1171 Precalculus 4
- MATH1-UC1174 Calculus W/Applications to Business & Economics 4
- MATH1-UC1172 Statistical Methods 4
- BUSN1-UC0943 Principles of Marketing 4
- ECON1-UC0302 Intro to Microeconomics 4
- ISMM1-UC0702 Database Design 4
- MKAN1-UC5100 Cultural and Legal Implications of Digital Technology 4
Required Marketing Analytics Courses
Students are required to take all of the following courses.
- LRMS1-UC0948 Integrated Marketing Campaigns 4
- LRMS1-UC0920 Consumer Behavior 4
- ISMM1-UC0742 Business Intelligence 4
- MKAN1-UC5106 Customer Relationship Management 4
- MKAN1-UC5102 Web Analytics 4
- MKAN1-UC5107 Social Media Marketing and Analytics 4
- MKAN1-UC5101 Digital Marketing 4
- MKAN1-UC5103 Marketing Analytics 4
- ADAV1-UC1000 Applied Data Analytics I 4
- ADAV1-UC1005 Data Visualization 4
Electives in Marketing Analytics
Students select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the B.S. in Leadership and Management, the B.S. in Information Systems Management, and the B.S. in Digital Communications and Media. One of these electives may include the following course.
Graduation Project
Students select one of the following courses in consultation with their advisor.
Admissions Criteria
Applications will be reviewed for evidence of:
Academic preparedness suggestive of success at the baccalaureate level
Rationale for desire to pursue selected academic subject of study
Personal attributes that predict readiness for advanced college-level work (e.g., motivation to learn, time management, personal responsibility, maturity)
Self-reflection on work or life experiences that shape one’s educational and career goals
Leadership skill or potential demonstrated through community service, volunteer positions or other activities
Associates degree or equivalent of 45 transferable college credits required
Recommended minimum 3.3 (B+) GPA
Domestic Application Deadlines
Fall Semester
Early Decision: July 1
Final: August 1
Spring Semester
Early Decision: November 1,
Final: January 1
International Application Deadlines
Fall Semester
Early Decision: February 1
Final: April 15
Spring Semester
Early Decision: August 1
Final: October 1
Required Documents
Personal Statement
Resume
Two Letters of Recommendation (1 required)
Official transcripts from all colleges attended
Standardized Tests (If required by Admissions team)
Fees
Application Fee $0
International Students
TOEFL scores are required for applicants who did not complete an undergraduate degree in the United States or in a country where the only primary language is not English. Successful candidates achieve a minimum score of 100 on the Internet-based test.
For the IELTS, a minimum overall band score of at least 7 is recommended.
NYUSPS does not prohibit applicants with lower TOEFL/IELTS scores from applying for admission since many factors influence the admissions decision.
Financing Your education
We know that financial planning for your education is of the utmost importance. We want to support you. Click the link below to learn about financial aid opportunities or download the financial aid guidelines document.