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BS in Marketing Analytics

Overview

The BS in Marketing Analytics provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. This program will position you for range of career opportunities in a field that will drive the future of marketing and business on a global scale.

APPLY FOR FALL 2021

Applied Skills

Build data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value.

Faculty Contact

Dr. Lisa Samuel
(212) 998-7275
lms18@nyu.edu

FLEXIBILITY FOR FALL 2021

NYU plans to resume in-person instruction for academic year 2021-22, and will welcome students back on campus. If you are unable to attend in-person for Fall 2021, accommodations may be available for remote study.

NOTE: Certain restrictions and requirements may apply for international students.

Program Structure

Core Courses

Core courses provide an in-depth exploration of the liberal arts that expands your critical thinking and analytical skills, increases your knowledge, and develops your intellect.

Capstone

Work in close consultation with a faculty advisor on a senior thesis or project in your field of study.

Electives

Students select elective credits from DAUS course offerings in consultation with their advisor.

Internships

Earn academic credit while gaining industry experience. Work with coaches at the Wasserman Center to learn how to land an internship that will let you put what you have learned in the classroom into action.

Core Requirements

The degree is a 128 credit program consisting of a required set of core courses (32 credits), foundation courses (24 credits), major requirements (40 credits), electives (28 credits), and a graduation project (4 credits).

Writing

The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters.

Critical Thinking

Students are required to take the following course.

Quantitative Reasoning

Students, in close consultation with their advisor, select Math 1 and Math II or one of the following other courses based on a math placement assessment.

Scientific Issues

Students select one of the following courses in consultation with their advisor.

Historical Perspectives

Students select one of the following courses in consultation with their advisor.

Global Perspectives

Students select one of the following courses in consultation with their advisor.

Literary and Artistic Expressions

Students select one of the following courses in consultation with their advisor.

Liberal Arts Electives

In addition to the core curriculum requirements, bachelor of science degree students select an additional 20 credits of liberal arts courses in consultation with their advisor.

Required Foundation Courses

Students are required to take six of the following courses.

Required Marketing Analytics Courses

Students are required to take all of the following courses.

Electives in Marketing Analytics

Students select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the B.S. in Leadership and Management, the B.S. in Information Systems Management, and the B.S. in Digital Communications and Media. One of these electives may include the following course.

Graduation Project

Students select one of the following courses in consultation with their advisor.

Admissions Criteria

Applications will be reviewed for evidence of:

  • Academic preparedness suggestive of success at the baccalaureate level

  • Rationale for desire to pursue selected academic subject of study

  • Personal attributes that predict readiness for advanced college-level work (e.g., motivation to learn, time management, personal responsibility, maturity)

  • Self-reflection on work or life experiences that shape one’s educational and career goals

  • Leadership skill or potential demonstrated through community service, volunteer positions or other activities

Associates degree or equivalent of 45 transferable college credits required

Recommended minimum 3.3 (B+) GPA

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Domestic Application Deadlines

Fall Semester

Early Decision:   July 1

Final: August 1

 

Spring Semester

Early Decision:   November 1,

Final: January 1

 

International Application Deadlines

Fall Semester

Early Decision:   February 1

Final: April 15

 

Spring Semester

Early Decision:   August 1

Final: October 1

 

Required Documents

Personal Statement

Resume

Two Letters of Recommendation (1 required)

Official transcripts from all colleges attended

Standardized Tests (If required by Admissions team)

 

Fees

Application Fee $0

Tuition for Full-Time
Tuition for Part-Time

International Students

TOEFL scores are required for applicants who did not complete an undergraduate degree in the United States or in a country where the only primary language is not English.  Successful candidates achieve a minimum score of 100 on the Internet-based test.

For the IELTS, a minimum overall band score of at least 7 is recommended.

NYUSPS does not prohibit applicants with lower TOEFL/IELTS scores from applying for admission since many factors influence the admissions decision. 

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Financing Your education

We know that financial planning for your education is of the utmost importance. We want to support you. Click the link below to learn about financial aid opportunities or download the financial aid guidelines document.

Undergraduate Financial Aid
Download the Guide (Starts a Download)