<p>Mims also addresses the impact of technology in public relations. While AI and generative technologies are changing the landscape, she firmly believes in the irreplaceable human touch that only skilled professionals can provide. "Get all the background that you want from AI, but you're the ones that are going to have to pull the points together and come up with the unique position," she advises. To her, AI is a tool to streamline tasks, but it's up to the practitioners to bring in the nuanced insights and strategies that drive successful campaigns.</p>
<p>As for students who are navigating the hustle and bustle of New York City, Mims offers sage advice: pace yourself and build a supportive network. She sees NYU SPS's emphasis on group projects and teamwork as an invaluable opportunity for students to form meaningful connections. </p>
<p>"From the onset, you start forming a group of people in your classes, and that's a good place to start," she notes. Additionally, she encourages students to get involved in the school's various clubs and activities, such as the PR League and the Integrated Marketing Association, to extend their networks and gain valuable industry exposure.</p>
<p>Looking back on her career and the path that led her to NYU SPS, Mims is both grateful and excited for the future. "You have a really unique opportunity in this program. Each of the professors can recommend you for internships, jobs, offer advice, and mentorship. That's huge," she notes. </p>
<p>Mims embodies the NYU SPS mission of putting theory into practice. She ensures that each of her students leaves with a toolkit full of real-world skills, ready to make their mark in the fast-paced world of public relations.</p>
<p>Gain industry experience at NYU SPS, where New York City is your classroom. Join the next generation of PR professionals when you pursue an <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-public-relations-and-corporate-communication.html" title="MS in Public Relations and Corporate Communication">MS in Public Relations and Corporate Communication</a> today.</p>