Real World - Samuel Adams

Professor: Larry Lubin
Schedule: Tuesday, 6:20-8:50 p.m.
Credits: 3 credit course


The challenge:

Students will create marketing solutions for Sam Adams and/or Boston Beer beverage products.


About the organization:

The Mission of The Boston Beer Company is to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker.

Samuel Adams