SPS Stories
Faculty Spotlight
Shoshana Bass
Assistant Dean, Clinical Associate Professor
Division of Programs in Business
Empowering Entrepreneurs to Maximize Their Potential
Fast Facts
- Created the MS in Entrepreneurship and Management
- Served as academic director for the Management and Technology Department
- Co-founded two successful ventures before making the switch to academia
<p><i>Shoshana Bass came to NYU SPS after 25 years of running international sales operations functions for large organizations and spearheading several successful ventures of her own. After serving as academic director for DPB's Management and Technology department, she recently launched the MS in Entrepreneurship and Management. We spoke to Bass about the new degree and what inspired her shift from the corporate world to academia.</i></p>
A Natural Mentor
<p>When Bass decided to make the move to academia, she first earned a PhD in Management from Rutgers, where she specialized in Entrepreneurship and Organizational Behavior. Even during her time in the corporate world, Bass was a natural teacher.</p>
<p>One of her favorite responsibilities was cultivating “the learning and development of salespeople, helping them perform better in their jobs.” Bass adds, “I approach teaching our students in the same way—as an opportunity to provide them with the necessary skills and perspective to succeed in their chosen fields."</p>
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I challenge myself to find the best ways to convey information, to engage the students most effectively in their own learning, and to offer the most relevant and recent tools and thinking on the subject matter. I also really love mentoring my students in their job search and career transitions!"
Preparing Changemakers for Today's Entrepreneurial Landscape
<p><span class="p-body">Bass's experience, expertise, and leadership inform the new MS in Entrepreneurship and Management program, which prepares students to launch their own ventures. “In addition to learning key skills like opportunity evaluation, strategic planning, marketing and communication, team building, and financial fluency, they will strengthen their entrepreneurial mindset and efficacy,” she explains.</span></p>
<p><span class="p-body">“Technology and AI are rapidly transforming entrepreneurship," notes Bass. "These tools allow small teams to operate with the capabilities of much larger organizations. At the same time, entrepreneurs must stay nimble and informed, as success increasingly depends on navigating the ethical, legal, and strategic implications of emerging technology,” she explains. "The next decade will reward founders who are not only innovative, but also agile, mission-driven, and attuned to a rapidly evolving global business environment.”</span></p>
<p><span class="p-body">Alongside technical skills honed in the program, master's candidates also develop their resourcefulness, resilience, and acquire a bold predisposition towards experimentation and action.</span></p>
