Introduction to Esports Business and Culture

Did you know that esports is an estimated 1.5 billion dollar industry in the US alone? Global esports isn’t just about video games — it’s a complex ecosystem of developers, publishers, fans, athletes, teams, leagues, sponsors, platforms, and other stakeholders comprising a rapidly expanding area of growth within the larger sports industry. Esports is even expanding to college campuses nationwide, with over 130 varsity teams active today. Now is the perfect time to jump into this emerging field. As a student in this course you’ll explore the history, current state, and future trends of the field to better understand how esports functions as a standalone business as well as a part of the global sports industry. Whether you are interested in the sport, management, branding, or the business aspect, this pre-college experience will expose you to the many career opportunities available in this exciting field.