Become immersed in the exciting world of tourism and destination marketing through the lens of New York City.Learn More
Student Blog: Ava DeBartolomeis
Raised by parents in the graphic design field, New Jersey native Ava DeBartolomeis already had a strong understanding of the creative side of advertising, but was curious about the motivating factors and strategies that drive people to purchase, consume, and become loyal brand followers. Her HS Academy Career Edge experience opened her eyes to the fast-paced world of digital marketing and data analytics at some of the top agencies in NYC and the world.
Trips to advertising agencies and digital marketing firms provided Ava with a behind-the-scenes look at what it's like to work in the field. From industry giants like Ogilvy to digital agencies like Huge and Intent Media, she acquired a unique view of the broad array of career options that are available as well as the strategies used for building brand awareness and market share across diverse audiences.
Ava also benefited from the comprehensive content presented in class, which offered a wealth of information and case studies to illustrate each facet of the curriculum being taught. She and her classmates got to work in teams, developing their own marketing plans to reposition existing brands in the marketplace.
My instructor encouraged us to think outside the box when creating branding strategies and marketing plans for existing companies. We got to work in groups and brainstorm, just like you would in a real agency setting.
Ava learned a great deal from her instructor, Lillian Ajayi, a seasoned marketing professional with years of agency experience. Her Integrated Marketing class attracts students from around the world, who understand the critical role that marketing plays in every facet of our lives.