BS in Marketing Analytics
- Bachelors Degrees ›
- BA in Applied General Studies
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- BS in Applied Data Analytics and Visualization (STEM)
- BS in Digital Communications and Media (STEM)
- BS in Healthcare Management
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- BS in Marketing Analytics
- BS in Real Estate
- Core Curriculum
Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities. Every day, corporate marketing departments, media outlets, non-profit organizations, advertising agencies, and social media companies rely on the analysis of data to make critical decisions.
The BS in Marketing Analytics provides you with a solid foundation in marketing analytics. You will build your data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value. You also will be introduced to topics and techniques associated with data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Throughout the program, you will have opportunities to practice professional communication, presentation, and writing skills that will serve you well in workplace and academic situations.
|Curriculum Requirements Overview||Credits|
|Total Required Credits||128-130|
NYU School of Professional Studies faculty and staff members look forward to learning more about you, and we want you to learn more about us to ensure that your decisions regarding your educational experience are well informed. Our admissions staff is here to partner with you throughout the admissions process. Please do not hesitate to contact us.