Industry Connections and Networking
The NYU School of Professional Studies M.S. in Integrated Marketing students benefit from the School's broad and deep professional connections within and beyond New York City. Networking begins with our own supportive community of marketing professionals. The student-led Integrated Marketing Association, affiliated with the American Marketing Association (AMA), hosts events regularly and maintains our professionally focused social networking sites. At the beginning of every fall and spring semester, integrated marketing alumni gather for the Welcome Lunch event, where you will hear their perspectives on how to succeed in graduate school and in the job market. You can rely upon our alumni as mentors and as contacts for career guidance.
Additionally, you will have the option to participate in an internship as part of your concentration, though internships are not a required component of the degree. A range of companies currently seek our students as interns. In addition, faculty members, alumni, classmates, guest speakers, and NYU career development resources may also assist you in securing a position that fits your professional goals and objectives. Our students have interned for organizations such as Kraft Foods Inc.; Razorfish; Condé Nast; Weight Watchers International, Inc.; Brooks Brothers; and Sirius XM Radio.
Our New York City location enables us to bring guest lecturers from leading companies into the classroom to enrich the curriculum and to provide further networking opportunities. Companies involve our students in addressing current marketing challenges, thus enabling them to apply what they have learned to real-world situations. In each project, students are briefed by the company, work in groups, and present their recommendations to company executives.
Projects in which students have participated as part of the classroom curriculum include:
- Strategic planning sessions for SAP (Competitive Strategy)
- Development of a media plan to drive visitors to a new website for the Direct Marketing Educational Foundation (Campaign II: Planning and Management)
- Strategic planning and new campaign development for 1-800-FLOWERS (Campaign I: Strategy and Execution)
- Development of integrated marketing campaigns in brand advertising and digital marketing for Constant Contact (a provider of email and online services for businesses) and the Waldorf=Astoria (Campaign I: Strategy and Execution and Campaign II: Planning and Management)
- Participation in a global student competition in which each team has a budget for Google AdWords and an actual local client. Student teams must outline strategy; implement and manage their campaigns; analyze results; and provide their business client with recommendations for next steps in online marketing. (Web Analytics: SEO/SEM, PPC, Email, and Clickstream Analysis)
We also host special events for students so that they can hear directly from and meet with marketing leaders. Recent guest lecturers have included:
- Bryan Eisenberg, author of two bestselling books on digital marketing and founder of Future Now Inc., a leading company in online metrics.
- Steve Cone, author of two bestselling books on brand advertising and chief marketing officer of Epsilon Data Management, LLC.
- Joe Pak, alumnus of our program and strategic planner for Google Inc.'s Europe, Middle East, and Africa regions.