NEW YORK, June 6, 2013 -- The Summer Publishing Institute (SPI) – a major, annual educational program hosted by The Center for Publishing: Digital and Print Media of the NYU School of Continuing and Professional Studies (NYU-SCPS) – will, once again, feature an impressive lineup of top publishing executives. Now in its 35th year, this six-week intensive combines workshops, strategy sessions, industry visits, and presentations by some of the top leaders in their fields. Designed for recent college graduates and for young professionals who are eager to break into the publishing arena, SPI runs from June 3 through July 12, 2013.
SPI explores the editorial, marketing and advertising, creative, business, sales, and digital aspects of the industry, and culminates with participants developing actual launch plans for new magazine brands, and for book imprints, all of which are judged by leading industry experts.
“Our program is unprecedented not only because of the depth of the information that the students acquire in such a short period of time, but also due to the unparalleled access it provides to the top strategists in the publishing industry,” said Andrea Chambers, executive director of the Summer Publishing Institute. “Key players from The New Yorker and InStyle to Macmillan Publishers and HarperCollins will share lessons learned and will discuss the significant increase in new opportunities offered by today’s digital landscape.”
Faculty members include more than 150 CEOs, publishers, editors, literary agents, digital leaders, designers, marketers, publicists, art directors, production managers, and authors, among others. Carolyn Reidy, president and CEO of Simon & Schuster, Inc., is slated as a keynote for the book session. Brandon Holley, editor–in-chief of Lucky; and Bill Phillips, editor-in-chief of Men’s Health, will keynote the magazine session. The program also provides students with professional feedback and the opportunity to network with industry executives including:
- Ellen Archer, president and publisher, Hyperion Books
- Reagan Arthur, publisher, Little, Brown and Company
- Michael Clinton, president of marketing and publishing director, Hearst Magazines
- David Granger, editor-in-chief, Esquire
- Larry Hackett, managing editor, PEOPLE
- Madeline McIntosh, chief operating officer, Random House
- Jonathan Yaged, president, Macmillan Children’s Publishing Group
Bryan Christian, senior marketing manager of Hyperion Books; Alison Lazarus, president of the Sales Division at Macmillan; and Jamie Raab, executive vice president and publisher of Grand Central Publishing, will evaluate final projects during the book program. Ben Berentson, executive director of Editorial Web Strategy at Condé Nast; Chris Guilfoyle, publisher of Every Day with Rachael Ray; and Lesley Jane Seymour, editor-in-chief of More, will evaluate final projects during the magazine program. Student trips will include visits to the headquarters of Google, Open Road Integrated Media, HarperCollins, Perseus Books Group, AOL/Huffington Post, New York magazine, GQ, O, The Oprah Magazine, Women’s Health, and Bon Appétit.
For more information about the Summer Publishing Institute, please visit scps.nyu.edu/spi.