Steven M. Lambert Named Among "Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMAI

Educator Honored Among Industry Innovators

NEW YORK, February 18, 2011 - Steven M. Lambert, director of Administration and Industry Relations at the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management within the New York University School of Continuing and Professional Studies (NYU–SCPS), has been named among the “Top 25 Most Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International (HSMAI). The eighth annual HSMAI “Top 25” list recognizes and celebrates marketing excellence and achievement by professionals across the hospitality, travel, and tourism industries.

Lambert leads the administrative team and operations of the Tisch Center, including alumni relations, budget, career services, events, industry partnership, marketing, personnel, planning, podcasts, social media, strategy, and the annual NYU International Hospitality Industry Investment Conference.  Lambert holds a Master of Arts in Higher Education Administration from New York University and a Bachelor of Science in Hospitality Management from East Stroudsburg University of Pennsylvania.

The “Top 25” recipients are nominated by peers and judged by a panel of senior industry authorities for recent work based on the following criteria: creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations, and sales efforts that resulted in dramatic gains. In naming Lambert, HSMAI acknowledges in particular his social media advancement and engagement at the Tisch Center, including development of an original return on investment (ROI) and messaging strategy, “You Are What You Tweet”; design of promotional and live interactive tweeting for the 2010 NYU Hospitality Conference; and production of the Economic Briefing series of podcasts that is popular among hospitality industry executives and acclaimed by the University Professional and Continuing Education Association (UPCEA).

“The ‘Top 25’ is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry,” says Robert A. Gilbert, CHME, CHA, President and CEO of HSMAI. “The creative strategies, passionate dedication, and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”

Lambert remarks, “The HSMAI ‘Top 25’ recognition is as equivalent an honor as – and, I’m delighted to say, is attributable to – my longstanding affiliation with the leading industry thought and practice of HSMAI professionals and Tisch Center students, faculty, and alumni. It is a privilege to represent academia on this year’s list and a pleasure to associate with two global organizations, NYU and HSMAI, that educate and advance students – the next generation of lodging leaders.” 

Lambert joined the Tisch Center in 1999 and is an active member of the Greater New York chapter of HSMAI. Lambert was recognized at the 54th annual HSMAI Adrian Awards gala at the New York Marriott Marquis. Visit for additional award and event information.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies ( is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit